Of course, I cannot tell this without a concrete, empirical example. Because that would be empty talk. So brace yourself! I decided to dive into a random niche to see how I would score with a YouTube video. Not too competitive, because I don’t have the time for that, but it really is a […]
YouTube is the largest search engine after Google. (And for those who are interested, Baidu is at number 3.) It is surprising that entrepreneurs no longer use such a large search engine and its potential. And the funny thing is, it’s really easy. Both scoring in YouTube itself, and ranking in Google with […]
The second reason for in-house content creation is viewed from an SEO standpoint. When I say getting links to your website is important for rankings, hopefully I’m not telling you anything new. Qualitative internal content can take care of this, in a very natural and good way for Google. Okay, take a […]
A search for ‘content is king’ yields no fewer than 311 million results in Google. This commonly used term has been the subject of many blogs and presentations for years. Although I’m not a big fan of the pronunciation itself, I do believe in the power of content. In this blog I would […]
You cannot achieve good visibility in Google in a day or a month. It’s a continuous process. The planning we’ve described here is an example of how to go about this. We have mentioned several SEO topics by the months. You can of course slide with this. In addition, there are topics that you should […]
In addition to checking the website, the sanity check also consists of checking the links and your visibility on the internet. For this you can, for example, use Majestic or the link report in Google Search Console . December – Harvesting results Make an overview of all websites with links to your website, and check […]
Google shows in the search results ± 55 characters of the text in the title tag ( tool tip from Moz to check ). In the example below, Univé immediately shows the price, an important argument for many Dutch people to switch. There is more space for the description under the title. What Independer […]
The Netherlands is back from vacation and schools are starting again. For many students, August is the month of introduction weeks, buying books, perhaps moving to a new city? In any case, prepare for a new school year with the necessary costs. Are you 18 years or older? Then your health insurance is one […]
One of the most popular topics around health insurance is the deductible. Certainly in view of the changes that have taken place in recent years, there are many questions: how much is my deductible and what exactly is and is not covered? Continuously providing clarity about this helps your target group. This […]
Another example of content in the month of March is of course the tax return. And specifically the deduction of healthcare costs. The Dutch claim an average of more than 2,000 euros ( source ). So every year many people ask themselves: what can and cannot I deduct from the tax? The great advantage of […]
An example of content that you want to bring to attention in (early) January, both inside and outside your site, is about questions that are currently alive. People usually have a number of questions: have I really switche? I pay a double premium in January, how is that possible? What are the […]
SEO – improving your organic findability – cannot be controlle on a day-to-day basis. Your efforts only have an effect in the longer term. But you work in the health insurance industry and you have to peak in December, when the competition is strongest. How do you do that? Or a slightly broader […]
All the above points are not one-time assignments, they should instead be given a place in the daily/weekly work of the website administrator or the web team to make it successful. Divide the reels and let them experience what profits can be made. Share the successes with each other and set goals […]
Analytics and SEO are tuned, nice. But the analytics give you a clear signal where the weak spots are on your website. You see visitors browsing your site, but they don’t convert to customers. In other words, they don’t buy the fancy products or services you offer. The process called Conversion Optimization will help […]
The website has been launched and you are celebrating a big party with your colleagues. Many hours have been invested in the beautiful looking and rich website/webshop. You sit back and enjoy the visitors and the reviews. You should definitely do that, but not for too long! There is still so much work to […]
The website has been launched and you are celebrating a big party with your colleagues. Many hours have been invested in the beautiful looking and rich website/webshop. You sit back and enjoy the visitors and the reviews. You should definitely do that, but not for too long! There is still so much work to […]
Analytics and SEO are tuned, nice. But the analytics give you a clear signal where the weak spots are on your website. You see visitors browsing your site, but they don’t convert to customers. In other words, they don’t buy the fancy products or services you offer. The process called Conversion Optimization will help […]
Of course, calls-to-action should not be missing. Determine per type of page what you want/hope the visitor will do. Click through, read on, request more information, order? Make sure it is clear how this can be done. For example with striking action buttons. A strong call-to-action is usually above the page fold, is striking, stands out in […]
Ben Vroom previously wrote an in-depth article about good online forms for Frankwatching . I recommend that you read this as well. In the context of the quick scan, I want to focus on 2 aspects. A good online form is concise and user-friendly. What does that mean in practice? That you do not ask for more […]
Consistency is one of the most important elements of good navigation . This concerns both internal consistency within the website and the extent to which you comply with conventions. For example, it is customary to place the logo at the top left. Clicking on the logo leads to the homepage. The main menu is at the […]
Calling or emailing is a big step for many people, because they don’t know you yet. What you can do is offer a free manual or white paper, with, for example, 10 tips on the subject. Ask for their e-mail address for your e-mail newsletter in exchange, then you can send them […]
Building a website is hard, that’s why you let it be done. But, hey, everyone can write, right? And by the way. you know better than anyone how to get your message across, so there’s no reason not to do it yourself. However? It sounds so obvious, but writing is a profession that not […]
Anyone can write for the internet. Or is it more difficult than it seems at first glance? This article highlights some common mistakes. So, before you start on your new web copy, check what you can and cannot do when writing online. 1. Me, Me, Me New on Frankwatching It’s a classic and […]
You will undoubtedly have notice that a large part of the rankings are determined/influence by your link profile. This means that Google looks at the number of inbound links to your website and the number of outbound links and their quality. If you don’t handle this in the right way, it […]
In order to be easily found on Google, there are a number of technical points that your website must meet. In addition, of course, the content of your website applies and there are a lot of things outside your website that you can optimize to obtain better positions. However, there are also […]
You will undoubtedly have noticed that a large part of the rankings are determine/influenced by your link profile. This means that Google looks at the number of inbound links to your website and the number of outbound links and their quality. If you don’t handle this in the right way, it […]
In order to be easily found on Google, there are a number of technical points that your website must meet. In addition, of course, the content of your website applies and there are a lot of things outside your website that you can optimize to obtain better positions. However, there are also […]
