Behavior of e-commerce in Mexico

The growth of online shopping has been strongly influenced in recent years, particularly these purchases are made from tablet and smartphone mobile devices made by consumers aged 18 to 34 who bought digital content representing 75% of purchases.

The obtaining of mobile devices has been increasing in Mexico, 50% of the population represents people who have the three mobile devices (laptop, tablet and smartphone) and only 3% have only one of them.

The behavior of Mexican consumers is currently facing great changes in habits Buy VP R&D Email Lists and digital trends.

It is important to take into account which dates are the highest for planning functional e-commerce strategies. Christmas 63% , Good end 52% , Mother’s day and Valentine’s day are the dates on which an increase in sales is shown, the products that are sold come from the United States 64% and 36% Asia with clothing purchases and accessories, digital downloads, event tickets and video games.

The concern about security is the main reason why many people do not make purchases online, many people do not feel the confidence to register their cards on websites although it is already a trend, do not break taboos in that aspect yet there are several safe payment methods with money backing, the credit and debit cards with 53% are still the most used in e-commerce .

If the service was good there is the possibility that they recommend other people to buy, this will generate positive comments on your page and especially more people who trust the website.

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