- Get an autoresponder.
Firstly, it goes without saying, that if you are serious about your email list building, you need to have an autoresponder. Once you have set it up correctly, your autoresponder is your salesman who works for you every day of the year, 24 hours a day. There are various autoresponder programs available and some are free of charge.
- Don’t Worry About Rejection.
When you email list building, the most typical way that somebody on your email list can reject you is to unsubscribe from your list or push your emails into their junk mail folder. There is very little you can do about this because is all part of the list building process. If somebody is going to unsubscribe, let them. If somebody on your list has no interest in receiving or reading your emails, it is very unlikely that they will ever become a customer.
- You Cannot Please Everyone.
The key to good results with email list building is realising that you are not going to please all the people all the time. But, too many of your email readers are unsubscribing, you need to double check your email messages that you are sending and adjust your information so that it is more interesting and valuable to your readers.
- Who Is Your Customer?
Effective email list building does not mean that the whole world will buy from you. You need have a profile for perfect customer and concentrate your email marketing campaigns towards them. To find out who your ideal customer is, you have to know who is most likely to use your products or services. Also, consider what problems are you solving for your potential customer. It also helps if you know their average age, so that you can use the appropriate tone and language.
- Email Frequency.
When you are new to email list building, you worry about being reported as spam. There is an assumption that if you send too many emails, it will annoy your recipients. Therefore, it is important to keep your content fresh and interesting so that your readers welcome your emails. Make sure you have a plan of how often you will send emails and avoid infrequent schedules. For example if you email twice a week and then start emailing twice a day, then revert to once a week, your recipients may well become a little fed-up and may unsubscribe.
- Build a relationship.
Customers are more likely to buy from someone they trust. Even if you are relatively new to email list building, it is still possible to build credibility. You can achieve this by including links to your blog, website or to relevant online videos in your emails. The strategy is to establish yourself as an authority in your particular field or industry.