How do you know who your target audience is? Disclose your products? Know the best place and time to work? And what about having a platform that gives you access to all this information and action at a relatively low cost? So learn to optimize your time and get to know digital marketing.
This mode allows you to have access to the amount of possible consumers, targeted and for a low value. In addition, it facilitates actions such as: expanding your sales beyond your current territory, reaching more consumers and retaining loyalty who visits or buys you.
Using this communication technique, your brand gains authority build email list. Since you can, through the content, solve doubts, clarify concepts and show that dominates the subjects in your market. Besides being present where they look for you.
Before setting any deadline, remember that however much the internet helps (and a lot!) To publicize your brand and accelerate processes, the results will not come instantly. To achieve good (and solid) results, it takes months of dedication, investment, and hard work.
Chronological classification of actions
Immediate – short term (0 to 6 months): are those that will put their brand in the digital environment. Whether creating channels or doing actions and content for searchers to understand that they are authority on the subject.
From the short to medium term (from 6 to 12 months): are the strengthening and adaptations of organic and sponsored actions. It is at this stage that the behavior of your target audience will be clearer. Based on these metrics, adaptations are made to the tools like better keywords, more assertive visual communication, noble days and times, among others. In general, results can be noticed as early as the first months of the campaign. But concrete results will only come in the medium term as campaigns and website are optimized for conversion.
From the medium to the long term (from 12 months onwards): they bring the best results and remain profitable even longer, even if they are discontinued. They are those actions that are loyal to the consumer and consist of the results of the actions of the first two groups.
Building a brand’s reputation in the digital environment requires investment and a lot of patience. So, how about we talk more about how your business can grow as you get a digital arm for your brand? Contact us!