Investment in Digital Advertising Mexico

Technology has managed to change the perspective of people towards companies. Since the advent of the Internet, companies have had to evolve the way to address and respond to their consumers. We have seen how Social Networks have become an instrument for the exchange of value with the client, an Buy VP Quality Email Lists extremely important and effective instrument, that although it has not been able to replace direct contact, if it has taken a great weight within the strategies of communication of large companies.

The investment in Digital Advertising increases over the years and it is not surprising, in Mexico for 2013, there were 59.2 million Internet users, representing 52% penetration and an increase of 6% compared to the year 2012. Thus, people start using more devices with Internet connection and for more time giving a doorway to brands and their products.

According to data from iab Mexico, 55% of Internet users have made a purchase or transactions over the Internet and is the third medium that generates the most investment for advertising campaigns, only behind the open television and radio.

It is undeniable the effectiveness of Internet advertising and advances in technology and social networks, it is expected that we can see very creative campaigns and better ways to measure the performance of our effort. Internet advertising has become a fundamental piece of investment when it comes to connecting with new generations, according to the numbers, we can see that integrating an online campaign should be seriously considered:

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