The 7 Best Ecommerce Trends
Thanks to technological evolution, Ecommerce has become one of the main forms of purchase worldwide. 2017 has brought many changes to technology, and Ecommerce is no exception, so here we show you the 7 trends that have marked online shopping and will continue to do so for the rest of the year.
1. mCommerce in China:
China is among the first countries to adopt these new trends. In a recent PwC “Total Retail” report, 65% of the population buys online through a mobile phone, at least once a month.
In addition, statistics say that mobile commerce will grow faster than on the computer. According to a Paypal report, online purchases through Buy VP Design Officers Email Lists the cell phone now account for 20% of total purchases on the Internet, when just five years ago, it did not reach one percent.
2. The Beacons
Beacons are small devices installed in commercial establishments that, thanks to Bluetooth Low Energy (BLE) technology, will record user behavior data and connect with nearby devices that have a Beacon application installed and have their Bluetooth turned on.
With these devices, companies can send messages and offers to consumers who are nearby, based on previous experiences of the client.
3. Shipping by Drones
Amazon is one of the first companies to use drones to ship in the United Kingdom. Your Premium customers enjoy the Prime Now one hour delivery service.
It is expected that soon the company will deliver its orders in a period of 30 minutes with a weight of less than 2.5 kg. For this, the client must have a mat in his garden with the Amazon logo, so that the drone can know where to go.
Using the customer’s actual location, brands or companies can send personalized advertising. The announcements will be based on data collected in real time and that will give an experience to a specific audience.
A clear example would be the Snapchat application, where thanks to their location filters, companies can advertise. To achieve this, the company must send the exact geographical data to the social network, indicating where the filters should appear.
5. Virtual Reality
Very soon it will be possible to buy in stores through Virtual Reality. An example is the Alibaba store, which after announcing in July that it would launch a store based on this technology, has announced that a form of payment with VR is being developed, where the customer will only have to move his head to buy an item, while they are attended by robotic assistants. It is expected that this technology will be implemented by the end of 2017.
According to studies, two out of three consumers would be willing to include virtual reality in their shopping experience.
6. Augmented Reality
Your shopping experience will acquire another meaning. Thanks to this technology you will be able to virtually test that car you have always wanted to buy, or know how that dining room would be in your home. Still it is trying to lower the price of these Hardware, since the main barrier of this technology is its high price.
This form of purchase will improve the user experience, because even if you can not touch the product, you can know it and know if it suits your needs, in addition to facilitating online purchases.