Monthly Archives: June 2021

First, the face-to-face sales teams stopped being effective, we switched to the telephone ones and they also ended up losing their effectiveness; the market impregnated by competition, potential clients increasingly expert and immune to traditional marketing tools, and a battered economy, force us to use new strategies. One of them […]

Throughout 2014, online video has been talked about repeatedly. Consumers are increasingly devoted to consuming this content, in part because the change in the consumption model on devices has made it much more common to access the internet from tablets and smartphones, and video content is one of the most […]

Content marketing has been gaining strength throughout 2014 and more than it will take throughout 2015. The forecasts are that content will become a primary part of the marketing strategy and that its weight and importance will also increase. . 90% of companies already practice it in some form or […]

Personalization is an essential ingredient today to maximize the effectiveness of your marketing strategy. In the age of knowledge of the customer, offering a personalized experience allows you to distance yourself from the competition, and increase the degree of customer satisfaction. The report published by Redeye in collaboration with Consultancy […]

The Oscars are just around the corner. On February 22, the most glamorous ceremony of the year returns, where the best of the mecca of cinema will be concentrated, and the luxury of the fashion industry. An event of international relevance, which no one wants to miss, and where any […]

The Marketing Mix , a term coined by McCarthy in the 1960s, brings together the four global components of marketing, known as the 4 Pes (Product, Price, Place, Promotion), which translated into Spanish would be: Product, Price, Distribution, Promotion. The Promotion, which should not be confused with only offers or […]

Small and medium-sized businesses are optimistic about the results of their investment in digital marketing, so they will continue to invest in the future. 65% of SMEs affirm that their internet marketing strategy is effective or very effective, and it is useful for them to get new customers. This is […]

Shopping centers where the consumer quickly identifies the smell of a bread oven when entering (and chases it until he finds the source of such a tempting stimulus), banks that smell like something that looks a lot like coffee and in which music plays that awakens our confidence or clothing […]

One of the things that consumers hate in stores, or that is what all the studies on how to animate the Christmas campaign were pointing out, is having to queue to get a product or to have their gift packaged. But the truth is that queuing is not always hated […]

A few years ago they were truly unknown to the public and in fact, few of them had been born. Today they have been configured as a fundamental platform to help companies draw up their marketing strategies. It is about social networks, which day by day bring together a greater […]

One of the keys that governs the success of a marketing campaign is to anticipate consumer behavior, knowing how they are going to act at any given time. That is why knowing about the functioning of our brain helps companies and advertisers to improve their business results, because thanks to […]

There is no doubt that one of the ideas of the new environment in which the brand lives is “customers no longer buy products, they buy experiences”. The reality is that in this phrase there is a solid foundation, companies to excel in an increasingly competitive environment must offer each […]

The Teradata company has published the results of the international study “Teradata 2015 Global Data-Driven Marketing Survey” that shows the trends related to the adoption of marketing techniques based on data and the business value of the company. This study follows on from the 2013 study on “Marketing Applications” and […]

Creating a brand identity in recent years is not exactly the same as creating a brand identity a few decades ago. What consumers seek and what the new playing fields for companies in their relationship with customers allow to do is somewhat different from what could be done ten, twenty […]

The relationship with customers is one of the fundamental points in the strategy of companies. How they are addressed can be one of the elements that decides in their favor or against when closing a purchase decision or for them to keep their services or those of their competitors. Therefore, […]

Supermarkets have implemented different solutions and different tricks over the years to make consumers buy more or buy from them. The neuromarketing in the supermarket has been responsible for these establishments to change how we smell – and where we do – to make us buy more, to have colors […]

Knowing what consumers are like has become one of the main concerns for brands and also for the supports that offer them the advertising spaces that they will use to reach them. Both, therefore, are betting on creating tools and investing in finding elements that allow discovering much more detailed […]

Para ser una marca actual y conseguir resultados ya no podemos hacer las mismas cosas que hacíamos antes. Necesitamos diferenciarnos y ser más llamativos que el resto. Ahora los consumidores huyen de la publicidad y quieren conversaciones humanas y cercanas. Las empresas antiguamente tenían casi el control total de todo […]

When talking about e-commerce, one of the points that is usually touched on a recurring basis is the importance of the recommendations of those known as a prescriber of purchases. Consumers trust what their friends recommend and are determined to follow their advice when it comes to getting one product […]

Is there any free space left from the product placement? Placing products on other successful products or content is a fairly simple and effective way to reach consumers and let them see the potential of your brands. The television series are full of cereal boxes that occupy the foreground in […]

Content marketing is one of the trends within the marketing strategy of companies that is becoming more established and the one that is being talked about the most. Companies have understood the value of reaching consumers using these resources and the numbers from the studies are giving them arms to […]

Neuroscience is entering its golden age in the world of marketing. Companies are increasingly using these resources to understand consumers and are achieving more efficient results linked to neuro, which has caused the interest it arouses among companies to be much greater and that the list of those who are […]

There are times when sales go round. When you contact a potential client, the stars align and everything moves fast towards the sale in a natural and logical way, you feel like the best salesperson in the world. And on top of that, the client is nice and everything. However, […]

So far we have heard countless times that of “content is king. And experience has confirmed it. This strategy, based on offering consumers content presented on different media, be they social networks, videos, document presentations , infographics or ebooks, has proven to be effective in terms of generating leads for […]

The website of a company is its corporate business card, its most immediate hallmark for users who access a space within the universe of digital content that they may face. Hence, this window to the world of the Internet that is a website for a company has become its most […]

Customer service has always been a relevant category for businesses. This has traditionally been due to the additional advantages that this service entailed for customers: loyalty with the brand and mainly increased sales. However, the rise of the Internet and new technologies has generated changes in consumers. Notable modifications that […]