To make a strategy requires creativity. Especially when this is to create content. And as in any arena, content ideas sometimes appear at inconvenient and unexpected times. When the lightbulb is “lit,” of course, not all are worth running. Unfortunately for marketing strategists Iran Phone Number List, not all ideas are fit for content. On many occasions, more than less, they have to be found.
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In this sector, strategies have to be worked out well in advance. Especially today, where saturation is the main line of action, so it should be considered when starting to form a tactic for the audience. In social networks everything is already seen. Or at least most of it.
When a content strategy is properly leveraged, the results can be highly beneficial. According to figures from ThinkWithGoogle , a brand’s video ads can achieve a view rate (VTR) of 32 percent, exceeding the mass consumer industry average.
This choice is no coincidence, taking into account the high levels of consumption in Latin Americam. For example, in Argentina, Chile, Mexico or Peru, 85 percent of Internet users between 18 and 35 years old watch online videos at least once a week.
The above means that the frequency of use is highly profitable. The problem is to get ahead and be better than the competition. Generating content requires serving a small group of customers or users who like your brand and converting them. In the same vein, content creators should research who they are talking to and how they will do it.
According to the Content Marketing Institute , there are five sources that can inspire you to create unlimited content.
Expand the content perspective based on the industry context. This can give more credibility to the words of the experts in the field, which broadens the audience that this content reaches.
Therefore, industry sources are a safe place to find and expand content ideas. It can make sense to include external references in new ideas to create content, because making a new piece can generate allies for promotion.
This implies beginning to know what is being done within the industry and what is happening. Ideas can even be found in competing social posts, from social media groups to offline commercials , etc.
Through the content it can be revealed what type of work is being secured for the consumer. Seeing in the trend challenges or opportunities is the current reality.
Not all organizations can get data-driven insights. Consideration should be given to acting based on public preference. Carrying out a survey or report on infographics, articles, etc. can be one way to obtain them.
Tell relevant stories to gather ideas and round them off with what the experts are seeing. If the data shows what other people are following, it has to be incorporated into what the strategy to create content is doing.
Thus, exploring, knowing how widespread the changes are and what they mean within the industry and its customers will translate into benefits. As can be the increase in services, decrease in spending on a product can be the genesis of relevant content.
An event or excursion has to be covered, regardless of whether it is part of the company. As a result, content ideas sometimes program themselves.
More routine meetings and business processes can also be covered to develop content around what the experts are saying. If a process is followed or the steps to cover these events are detailed, lessons are obtained.
Creating event-based content creates the opportunity to show your audience what is happening and why it matters.
People are and will be a solid source of ideas for creating content, because what they see, hear and know represents information that the audience can see, hear and know.
Interviews with experts can provide ideas for content, which are often published as questions and answers, traditional articles, videos, and more Phone Number List. Conversations with customers can help you discover how problems with products or services are being resolved.
Even newsworthy. When speaking about truth about one customer, you are sure to speak about another, which makes content ideas especially authentic and relevant.
Seasonal and cyclical events.
Not wanting to tell the same story that others have already told is something valuable. The good news is that seasonal ideas can be made relevant and timely year after year. As the year ends, what can you say about what happened within your industry or company? What has changed? What has remained the same?
The predictions for the new year are a good way to create content since there is a reinterpretation. This is likely to happen this year for your customer base, within your industry, etc.
How can people prepare for the challenges ahead and seize the opportunities?
Give space to what you have been doing in the industry you are in can lead to more profit. Maybe just before peak business hours, that makes sense for posting.
If you find a content idea and it is not relevant to your audiences, then it is not appropriate to move on. The competition for audience time has never been greater. Only the strongest content ideas should be applied.