Now that the hysteria surrounding Google’s long-awaited ranking update of the mobile search results has calmed down, the first results of tests surrounding the impact of this update have now arrived. These are still very early, but a number of things have become clearer.
Research results
Several international parties have started to measure the changes within the mobile results and their impact. I have briefly listed two of these for you below, with the most important findings.
MOZ
Moz conducted a study that looked at the following metrics, among other things: Mozcast mobile temperatures , number (page 1) of URLs with a “mobile friendly” tag, and the difference between the mobile results and the desktop results.
What is striking is that from the 15th there has been an increase in the number of search results Canadian CEO Email Lists with a ‘mobile friendly’ tag on page 1, as the graph above shows.
Looking at the total outcome of the research results, I think it is still too early to draw firm conclusions from this. At Moz, they have announced that they will conduct this study again when more data is available.
Search metrics
Searchmetrics has published research results based on a website’s visibility index .
The chart above shows that the visibility within the mobile results for dict.cc has decreased, while the visibility within the desktop results has increased. This example clearly shows what impact the mobile ranking update can have on a website that is not optimized for mobile.
At Searchmetrics they already dare to draw firmer conclusions based on the correlations that emerge from the research results.
