Ben Vroom previously wrote an in-depth article about good online forms for Frankwatching . I recommend that you read this as well. In the context of the quick scan, I want to focus on 2 aspects. A good online form is concise and user-friendly. What does that mean in practice? That you do not ask for more information from the visitor than is strictly necessary and that filling in the form is easy. It is clear for each field what is requested and how to fill it in. The language is simple, the form is short and it is clear what happens after filling it in. Of course, in the event of an error message, the responsibility is not placed with the visitor, but it is explained in polite terms what goes wrong and how this can be corrected.
6. What is the quality of the product pages?
A thorough product page has a clear structure and answers the questions that the visitor has about your product or service. Think of questions like ‘what can it do’, ‘what’s in it for me’, ‘what are the specifications’. But also practical aspects such as costs, lifespan, delivery time, etc. In addition to being functional, a product page must also entice. Testimonials from satisfied users can help. In addition, images play an important role in tangible products. High quality photos showing Business Development Directors Email Lists the product from different perspectives. The product in a use case or even a video. Provide immediate insight into the unique properties of the product. Don’t let your visitor go looking. The call-to-action should of course not be missing.
7. Is the website optimized for search engines (SEO)?
With all the attention for social media you would almost forget that most traffic for websites still comes from search engines. A good website is therefore optimized for search engines, in the Netherlands that is for Google. It would go too far to cover all the ins and outs of SEO in this article. In any case, check in your quick scan whether:
- each page has its own unique title tag
- meta descriptions have been added to pages
- the urls contain keywords and display the site structure
- the most important keywords per page appear in the header and a few times in the body text
- Google has indexed your pages (easy by entering a url as a search query in Google)
- something is being done about link and like building
A real SEO scan goes much further than these points, but they do give you a quick impression of whether you have arranged the basics well.