The Netherlands is back from vacation and schools are starting again. For many students, August is the month of introduction weeks, buying books, perhaps moving to a new city? In any case, prepare for a new school year with the necessary costs. Are you 18 years or older? Then your health insurance is one of the fixed costs that you will by definition have to deal with. As a student, can you get a discount for the coming year?
Make sure that those students can find information on your website with tips on how to save on their health insurance or at least choose a policy that best suits their situation.
September – Prince’s Day
The third Tuesday of this month is Prinsjesdag. The government presents the budget on this day. Every year there are changes in the health care system, especially in recent years. What are these changes? What will Australia School Email Lists change in the basic package? Does the deductible remain the same?
In the month of September we also see some searches in Google for health insurance 2016 (or the coming year). Set up a page where you can keep visitors informed of all developments.
October – Preparation
The first health insurers announce the premiums and conditions for the new year. Why should someone take out (or compare) health insurance with you?
Highlight the benefits. For example, a lower premium, better conditions, higher customer satisfaction, service. Perhaps you focus your offer on a certain target group or niche.
Include this in all your SEO activities. Optimize the presentation in the search results: the titles and descriptions of all your pages, in which you also mention these USPs.