Online video has proven to be a useful resource to attract. and Logo Designs Service retain the target audience. The Vidyard and Demand Metrics report concludes that ignoring. video marketing can be a huge mistake. He bases this statement on the fact that 7 out of 10 marketers. Logo Designs Service who already include online video in their strategy have been able to verify that its conversion rate is higher than that of the rest of the content formats used.
Also, 48% of these marketers and sales managers say that the return on investment in the video strategy is increasing. This is due, according to TNS Global, to the increased demand for online video by users. 78% of customers in the United States consume online video at least once a month. Logo Designs Service Online video makes consumers fall in love, it keeps them glued to the screen, assimilating the message, as long as the content is relevant and adapted to their interests.
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According to IDC, smartphones and tablets have changed the way we consume and demand information, to the point that 74% of smartphone users already regularly consume videos on their Logo Designs Service smart terminal, along with 87 % of tablets. Let’s not forget the power of the virtualization of online video. As published by Animoto in April, 89% of users share Logo Designs Service explanatory videos; a percentage very close to 91% of users who share videos with an emotional or humorous theme (94%). In addition, these videos have a decisive influence on purchase decisions (96%).
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As a direct consequence of the successful .acceptance of online video by the Logo Designs Service target audience. 69% of companies plan to increase their budget in this area. An investment that. on the other hand, needs to justify its effectiveness. Vidyard indicates that 1 in 4 companies do not know the ROI of their video marketing strategy. while 14% are not able to effectively measure Logo Designs Service these results. For their part, 48% use basic analytical tools.which do not allow them to carry out an exhaustive analysis either. Barely 14% say they have advanced means to adequately carry out these measurements.
