Content marketing is a great way to grow your business but it can take a lot of time to plan and execute an effective strategy. Luckily, content marketing automation tech can free talented marketers to apply their skills more efficiently. However, if you automate too much, you risk making your content feel robotic and soulless. It’s important to find the right balance. In this article, you’ll learn which tasks to automate and which to leave alone so you can boost productivity and get bigger results from smaller budgets.
Its main aims are to increase productivity and improve campaign outcomes. For example, instead of individually sending download links to anyone who requests access to gated content (content behind a paywall or email signup), you should use marketing automation software to trigger emails.
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For every email sent, your marketing team gains to spend on more demanding work. Many businesses are realizing these benefits. Report revealed that the use of automation tools in the workplace rose 23 percentage points between 2019 and 2022.
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