Do you know what a content cluster is and how it helps your strategy?

Are you struggling to create engaging content that gets you to the top of search engines? Do you want to be more important to Google? Perhaps a cluster model can help you. It can take a while to get a group Thailand Phone Number List of topics to the top of Google’s results, but like all content marketing strategies, the best results come from a good investment of time and effort.

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There is a way to solve that problem and create content that the most used search engine in the market (and the world) likes. In fact, there is also a way to create a very useful content library, specific to the target audience.

The answer? Through content clusters.
Technology is a cluster of the content marketing pillar.

Being a topic that is related to the SEO concept, it refers to the concentration or grouping of related content. By having a large cluster, the concept density of a URL is increased and favors the response of a user according to their search.

This is how the thematic cluster model works
Better explained, the topic grouping methodology, also known as the “pillar and grouping” technique, was first detailed in a HubSpot Research publication in 2017.

It is used by B2B and B2C organizations to simplify their content marketing strategy. By having an SEO strategy that focuses on topics rather than keywords, the model is based on intention that simplifies blogging archives by creating content around a central topic.

That’s where the “pillar” post is. Then several supporting blog posts (those are the content groupings or “clusters”) are written to explain subtopics. All, depending on the pillar content, to generate internal links on the page.

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Structure
Using a “Clustering” strategy requires treating a blog setup differently, because it doesn’t follow the traditional publishing approach.

The organized structure of the pillar and cluster content demonstrates to search engines like Google a semantic relationship between each page. At the same time, it encourages each topic in the cluster to be more advanced in the search engine ranks.

After executing this strategy, more internal links may be generated, which is why the topic grouping method is becoming one of the most effective content marketing strategies today.

Get into action, is it recommended?
Before you start to act, you can use this pillars and clusters approach to create content that ranks organically. For starters, the authority of a web page is a more important signal in the ranking.

There is a simple strategy and methodology that can be followed

  1. Decide on your general theme
    First, a pillar has to be chosen. That is, the main topic around which topic groups are created. This is easy to do.

If you don’t have a topic, you can brainstorm to create a list of relevant topics. By means of what type of content are they looking for, what are the pain points that can be addressed through the content.

If you can think of a strong group of topics, which underpin the foundation of your business, and you already have content on that topic elsewhere on your site, you are on the right track.

  1. Do keyword research and define groups
    Finding a list of keywords could feed your list of ideas. The larger the clustered content, the pillar can be created.
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Each keyword phrase is relevant to your content marketing strategy. How to present your content marketing strategy could become a page on how to present a strategy.

To do this, the list of topics can start with a prefix to improve the ranking in search engines, such as Google. In fact, the platform recommends adding every relevant keyword you have found throughout this process and targeting them.

Remember that similar keywords save time, improve SEO, and make sure you focus on one of the most valuable content strategies Phone Number List – user intent.

  1. Write your cluster pages
    Now that you have your list of cluster pages, it’s time to create your content. The writing process is similar to writing a “standard” publication, but with two exceptions: Do not allow another topic to repeat itself and have several different pages.
  2. Write the pillar page
    With the collection of topic groups ready, you still need the overview on the general topic. This, to be able to incorporate the internal group links. Writing a pillar page is similar to writing a post, with a broad topic overview and over 3,000 words.

This works to see how this page acts as an overview of everything related to customer success, without exhausting a specific area. What should be addressed here is that you cannot write a summary without risking duplicating points or adding placeholders for internal links.

  1. Add internal links between pillars and cluster
    The last thing to do after publishing a pillar and group page is to add internal links to each piece of content. Here, you have to go back to each topic group and link to the pillar page, where appropriate.
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Those internal links give Google an easy way to find, track and index topic groups and bring more SEO power to a business website.