Many of you spend a lot of money to buy MLM leads to build your network marketing business. Do they work? For some network marketers, they manage to recruit some people from these MLM email leads. So their money spent is worth it. For most, they are a waste of their time.
Buy MLM Leads vs Generate Your Own Leads
Lead companies use many different methods to generate ML email leads. Some of their leads may be genuinely interested in ML opportunities while some may be tricked to provide their contact information. Most lead companies sell the same ML email leads buy many times to many network marketers in order to generate more revenue. The leads are bombarded with many emails from different network marketers asking them to join their opportunities. They would normally delete the emails or report them as spams. Some lead companies claim that their ML email leads are exclusive and they usually charge more expensive for these. However, the chances of these leads joining your ML opportunities are still very slim.
When you generate your own leads, your prospects respond to you directly. They like what you offer and give you permission to contact them with your offer. These leads are very different from the MLM email leads that you purchased. They are more likely to open your emails and read your content. With the right techniques used, they are more likely to join your MLM opportunities.
How To Generate Targeted Leads?
To generate your own leads, you need to set up a system which consists of a lead capture page where you collect your visitors’ contact information. You use some marketing techniques to drive traffic to your capture page. You provide something valuable in exchange for your visitors’ contact information.
To make your leads more targeted, you use targeted keywords in your marketing materials such as articles or advertisements. These articles or advertisements are posted at places where your target audience can find you. Your prospects respond to your content or advertisements which direct them to your capture page. They are more targeted and more likely to respond to your offer.
How Are The Leads Sorted?
If you purchase MLM email leads, you have to call or email all of them in order to determine their interests in your offer. You can set up your own marketing system where your targeted leads are pre-qualified and sorted before you talk to them. You do this by first providing value to them before you make your offer. You only speak to those who respond to your offer. You save a lot of time and effort.
The more marketing you do, the more leads you can generate. They are sorted for you with your marketing system and they are more targeted. You can build your network marketing business faster with your own generated leads than those you purchased.
