Implications for Search Engine Ranking

The consequences of a slow website already start with the effect on the search engine ranking. A year and a half ago, Google officially announce that the speed at which a website loads is a so-call ‘ ranking factor ‘‘ is for the position within the search results. Now, a year and a half later, there is indee more and more emphasis on the speed of a web page. Not only the position in the organic search results is determine by loading speed, but, for example, the quality score of an ad within the Google Adwords network is also influence by the loading speed of the landing page to which the ad refers. In other words, a slow website directly affects the visibility (position) within search engines, both for organic and paid results. This means that the chance that visitors will find your website through a search engine decreases!

Impact on the user experience

When designing a website, a lot of attention is rightly paid to the content, information structure, functionalities and visual design. However, the speed of the website is also an essential element in the user experience. In fact, if the website gets really slow, this is one of the most important elements!

As a visitor you want to be able to move around freely on a website, without having to wait. Even a few seconds of VP Design Officers Email Lists extra loading time can be enough to create a negative user experience. Don’t underestimate the impact this has; most people are really not patient, as you can see everywhere in everyday life.

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Consequences for the operating result

Of course, a delay in loading a few pages does not mean that visitors will abandon online shopping carts en masse. But if visitors experience a website as structurally slow, there is a good chance that they will go to another website. These visitors will therefore not convert and the chance that they will visit the website again decreases.

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