Exclusive interview: Herded and DDB Mexico win a bronze Effie in new product launches

Effie Awards is the award of highest recognition among agencies, advertisers, media, research and academia Ecuador Phone Number List, not only for going beyond creativity, but for highlighting the strategy and effectiveness of the campaign.

Winning for the effectiveness of the campaign is not an easy task and brands and agencies know it Phone Number List. Héctor Hernández Pons , Chairman of the Board and CEO of Grupo Herdez , in charge of chairing the jury this year, highlighted exclusively for Merca2.0 in the award ceremony that “it is a great honor because the goal as an investor in advertising is precisely to achieve that the message is efficient ”.


He added that “as a company we strengthen support for the environment, I think it is a responsibility to provide that support to the community.”

Grupo Herdez won a bronze in the launch of new products or services from DDB México for the “Presume Tu Salsa” campaign.

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