The website of a company is its corporate business card, its most immediate hallmark for users who access a space within the universe of digital content that they may face. Hence, this window to the world of the Internet that is a website for a company has become its most effective marketing strategy and has, every day, a greater number of followers among the mentioned smaller business organizations. That is what emerges, at least, from a recent investigation carried out by Thrive Analytics on a representative sample of small and medium-sized companies last March. It came to a resounding conclusion: that more and more SMEs are verifying the success of this communication channel, above any other online marketing tool. Specifically, when asked which marketing method had been most effective, the ranking was led by the company’s website as the leading category Cayman-Islands Mobile Database. In fact, this type of response accounted for 45% of the positive responses. A high figure in itself, but even greater when compared with the results experienced by the rest of the proposed categories.
And it is that the web was six points ahead of social networks and 19 of the Yellow Pages, which were in second and third place on the podium, respectively. The Yellow Pages in its online version (15%), email marketing (15%), click advertising (15%), newsletters (14%) and traditional newspapers (11%) were the categories that increased the middle zone of the leaderboard, which shows, with their percentages, the remoteness of the trust shown by companies in these methods compared to the three main ones and especially, to corporate websites. Similarly, the little importance that SMEs give to more conventional and once revolutionary means of communication with customers, such as blogs (3%), advertisements in the press (4%) and radio and television ( with only 6% of the accumulated responses, respectively). An important result in light of the impact that these strategies have traditionally had among consumers and that, apparently, they have now reverted in pursuit of a communication directed by the web page.
Promising future The results obtained by web pages as the main efficiency tool in the online environment are extrapolated when analyzing the interest of SMEs when investing in this digital marketing methodology. Thus, half of the companies surveyed (49%) indicated that they plan to increase their budgets in online marketing this year. Within the same result, 36% of spending is destined to improve corporate websites Brother Cell Phone List. The figure represents the highest percentage of all those analyzed. Specifically, social networks, advertising through mobile devices, display ads or investment in search per click were lurking in the first category and barely managed to obtain a third of the responses from the companies consulted.
These data are in line with the research carried out just a couple of months ago by Hub Shout, which shows the interest of SMEs in web pages as a marketing strategy. In fact, it was the option marked by 64% of the organizations asked in this regard, ranking only behind, in this case, the search for payment, which registered 67% of them. On the other hand, social networks and content marketing were very far from them, obtaining only 38% and 37% of the responses, respectively. Pending subject However, SMEs have to take into account the limits they drag in their online marketing strategy based on the corporate website. They focus on the maintenance and updating of such spaces, which are not renewed as often as they should. Thus, according to the study analyzed first, most SMEs update their websites (31%) on a quarterly basis. For their part, only 25% carried out these changes on a monthly basis and an even smaller figure, 16% of them, did so on a daily basis. For their part, the smallest organizations that carried out these changes on a weekly basis were 29%. A necessity, the update, with which SMEs must start up since the positive results of these companies depend on it, both in terms of brand image and increased web traffic and, therefore, the increase in their Online sales.
