The URL has been provided to Bing, the Guide Lines have been read and the sitemap has been added, time to dive a little deeper into the differences between optimizing for Google and Bing! I should mention here that the basis of good ranking is simply having a ‘good’ website.
The basis of good ranking is a good website.
The guidelines for Google and Bing are largely the same, but the value attached to them can differ. Let’s take a look at this.
1. Bing prefers big brands
Like Google, Bing seems to favor brands’ websites and apply different assessment criteria to them. For example, it is considered logical that these brands have more links with branded keywords pointing to the website where this can have a negative effect on “non-branded websites”. However, Bing gives these websites a greater advantage than Google.
Within the search results, however, Bing occasionally struggles to distinguish brands from CIO & CTO Email List related competitors. This means that Bing seems to give brands a greater advantage, but Bing occasionally still has trouble distinguishing a branded website from a non-branded website.
2. Bing actually ranks relevant results above popular results
In addition to branded websites, Bing also seems to prefer older websites with a more formal extension such as .edu or .gov. These websites rank more easily than newer, commercial or popular websites that are often indexed slightly better by Google. Thus, Bing is more likely to rank factually relevant results over popular results.
3. Bing’s results are based more strongly on social cues
When ranking the websites within the search results, Bing values social signals more than Google. And yes, this even applies to Google+! The top rankings within Bing often have a high number of likes, shares, tweets and +1s (here we leave the chicken-and-egg discussion aside). In addition, Bing in America already shows social information in the results. For example, whether one of your friends recommended the website or not. In short, social signals are more integrated in Bing than they are in Google. Bing’s results are therefore more based on social signals than Google’s results.