Effective content, there is a huge field to attract the audience. By having a story, even as entertainment, you can have an area of opportunity that will generate great payoffs. The only problem is that most of the material that is made for social networks Singapore Phone Number List lacks substance. On many occasions, the straw can be left over, especially in social networks that focus on specialized content.
How to keep in touch with your coworkers while working remotely
This is how negative content comes in many forms: in the form of niche cliches, repetitions and rehashes, something more arrogant to reach “multiple audiences”, in boring and already usable formats, and so on.
Analysis of the panorama
Content is king. At least that’s what specialized statistics and surveys lead us to believe. The reality indicates that 89 percent of digital strategists improvise skills to create content, according to Gen Report.
That is, they have it as a priority, but they do not emphasize in their way of creating it. In fact, 63 percent of marketers focused on content marketing indicate that generating traffic and leads is the main objective. That, according to the analysis portal HubSpot .
This is where the problem lies: most writing is not memorable. If the goal is to gain loyal readers and create strong relationships with digital users, on social platforms, you must create effective and “memorable” content strategically.
To be successful, despite what has been heard in other content strategies, you must have a single sense, focused on the target audience. This will have more attendance from the audience, it keeps them busy. Afterwards, you also have to be SEO focused.
What is “memorable” effective content?
It is easy. Saying more, saying less. It’s common for most content creators to try to express it too often. The idea is to solve articles and not do “nonsense”.
To avoid confusion, this does not mean that all articles or material should be short. It means that each word must teach and say something, explain a message.
What We Can Learn About Effective Content, According to Three Writers
Ernest Hemingway, winner of a Nobel Prize in literature
As the American writer and journalist Ernest Hemingway put it, the “objective is to write down on paper what you see and what I feel in the best and simplest way”.
He never wasted words. He wrote as if he paid a high price for each sentence. It placed a higher value on language than most content creators today.
To simplify writing, you have to avoid meaningless phrases. As Hemingway wrote in The Art of The Short Story : “Anything can be omitted, if you knew what you omitted and if the omitted part strengthened the story. That would make people feel something more than they understand ”.
Don’t Use Cheap Tricks: George Orwell
Eric Arthur Blair, better known as George Orwell, was a British writer and journalist. Although he never won a Nobel Prize in Literature, he is one of the most recognized authors worldwide and undoubtedly one of the most influential.
Orwell hated wordy, “wise” writing. According to his ideology, it was the kind of writing that makes you feel “stupid.” Here’s a tip you can learn about this situation: If someone’s writing makes you feel stupid, that person is not a good writer.
In his essay on the “slow” destruction of the English language, Orwell criticized the type of writing used by many professionals. He hated the misuse and overuse of words to create a sense of experience and meaning.
George Orwell saw an opportunity through this form of writing (something that is still practiced today, percent): “pretentious diction.” Today’s content writers create destructive, filler sentences with more keywords and concern for the sound of the words than for the sentiment or information they convey.
Dead metaphors (overused metaphors, pretentious diction, and meaningless words have to be eliminated. Above all, get rid of useless repetition.
Readers are smarter and more analytical than you might think. They feel false and above all, they look for effective content that can be shared. They want to feel smarter, more informed, and more entertained.
Before writing any content, you have to ask yourself what the plan is to reach the mind and heart of the reader.
Winston Churchill: Reframing the Present
“We will go to the end. We will fight in France, we will fight on the seas and oceans, we will fight with increasing confidence and strength in the air, we will defend our island, whatever the cost Phone Number List, we will fight on the beaches, on the landing grounds, in the fields and in the streets. , we will fight in the hills; We will never surrender, and even if, which I do not believe, this island or a large part of it were subjugated and starved, then our Empire beyond the seas, armed and guarded by the British Fleet, would continue to fight, until , in God’s good time, the New World, with all its power and glory, come to the rescue and set us free ”. – Winston Churchill
Importance of speech with good writing
Winston Churchill, was a brilliant politician, statesman and above all a great British writer. Known for his leadership of the United Kingdom during World War II, at the time he promulgated his famous speech to Parliament in 1940, England was on the brink of disaster.
In the previous extract you can analyze how he told the story of the situation: in multiple times. First, in the future. Later, he recounted the present to inspire his people to victory from the depths of defeat, in the past.
It’s easy to get bogged down when telling stories, especially if you don’t have a lot of topic options.
Although, this part of Churchill’s speech teaches us that alluding to an ideal future always works and confidently repeating the Call to Action , too. You always have to consider your audience in order to create effective content.