Link To Google Ads Google Ads

Fortunately, this long process ends with Google Ads. In this advertising platform you link your CSS or Merchant Center account with your advertising account. You can then create a Google Shopping campaign and choose which products you want to display.

Once you’ve linked Merchant Center to your Google Ads account, the real work begins. You have now completed the technical preparation and continue to create the campaigns. There are two options here: the Standard Shopping campaign and the Smart Shopping campaign. The difference in a nutshell.


Creating your Google Shopping

With standard Shopping ads, you enter all your products and display them in the Shopping environment. This can be done by means of manual bidding, so that you have everything in Argentina Phone Numbers your own hands in a structured manner. You can then set bids on each individual product. It is also possible to apply automated bid strategies from Google such as Maximize Conversions or Maximize ROAS (Return On Ad Spend) where you try to achieve as much margin as possible. 

Your preference depends on your experience and what suits your products. If you don’t sell that many products, Google doesn’t have that much data to compare. It’s always good to experiment what works best for you.

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Smart Shopping Ads Campaign

With Smart Shopping Ads, Google automates your entire ad. The structure is almost the same as the standard Shopping Ads, but with an extra addition of automated bidding and dynamic remarketing. 

They also combine the latter with placements on display networks via banners. So the campaign is slightly more extensive and fully automated with conversion bidding strategies. Possibly even specified for new and existing customers. Google claims to get at least 20% more results with this because they can display your products even more widely with retargeting, among other things.

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