What are the elements that are of most concern to the industry? Or what are the terms that raise the most doubts? Analyzing the concerns, interests and obsessions of citizens is now easier than ever, since there are many tools that function as a kind of collective intelligence that allow us to see what people are really consuming, reading and looking for. Tools such as Google Trends, which allow to follow consumer searches in recent times, help to penetrate general interests and do low-cost data mining, but quite effective. They are a great magnifying glass to be able to focus on what Internet users are really interested in Guatemala Mobile Database. And as the end of the year is approaching and as it is time to take stock of the trends that are changing the industry, we have analyzed the interest aroused by certain terms that are on the lips of all analysts among the searches carried out in Spain.
Native advertising and native advertising Doing the search linked only to searches in Spain is impossible in the tool, since the volume of searches is too small for Google to do its magic, as the system tells us. But if it is extended to the whole world, it can be seen that the term has lived its moment of glory recently and that it will live it in the future (red is native advertising and blue is native advertising). When specific aspects of native advertising are analyzed, it is achieved instead to have a much more concrete and specific vision of what is happening. If the evolution of interest in content marketing (blue) and content marketing (red) is analyzed in Google Trends, it is possible to zoom in on Spain. Searches have been growing overwhelmingly in recent times (in fact, they appear suddenly in the last two years) and will continue to rise in the coming times, which shows the growing interest of the industry in this discipline (the forecast future is the dotted line).
Retargeting In a fashion magazine they recently published a cartoon about a consumer who was dreaming very happily? until an Amazon ad about a bag she had seen appeared in the middle of her dream (with unicorns and rainbows). The buyer (even in dreams) cried out to the company to leave her alone. The retargeting boom, at least in terms of search volume, began in Spain in October 2013, which is when the graph takes off, and has remained fluctuating since then. It is not surprising to see that with the Christmas season approaching, there has been a new interest in the concept in search Brother Cell Phone List. What is the autonomous community in which the most is sought about retargeting? According to Google Trends data, it is Catalonia. Social media Social media has become one of the great trends in marketing in recent years.
Although there are certain oscillations in searches, you can see how interest in these tools has remained in recent years and how it will continue in the years to come. Both social networks (red) and social media (blue) have been highly sought after in Spain. It is also curious to see the map of Spain and the interest that these terms arouse. Google paints with a darker blue those communities in which the terms in question have been searched the most. As far as social networks are concerned, blue is quite similar throughout the territory. It is even more curious to see how interest in professions directly associated with the universe of social networks has changed. Influencers (yellow) have had small peaks of interest, as has happened to vloggers (green). Social media strategists (red), despite the fact that some experts consider that they are the future compared to the simple community manager, have not managed to position themselves prominently among the terms that arouse interest when searching.
On the other hand, community managers (blue) and youtuber (purple) have been living their golden age for years. The former will experience a rebound in interest in their profession in the immediate future, the latter are the main protagonists right now. The searches also allow us to understand how the interest of consumers has evolved in the different social networks and the moment in which each of them is located. You just have to compare the graphs of Facebook (blue), YouTube (red), Instagram (yellow), Twitter (green) and Pinterest (purple) to see it. Facebook, or that is what can be inferred from the search graph, has already lost its golden age. eCommerce Electronic commerce (e-commerce, in blue) has seen its interest rise in recent times, especially since 2011 (which is the date, more or less, in which electronic commerce consolidated more notably in Spain) and also has a very interesting future in the market, at least according to search forecasts. M-commerce and s-commerce (red and yellow, respectively) do not appear when their search results are compared with those of simple e-commerce.
Big data Big data had discreet beginnings in the interests of the Spanish. Its graph maintains a fairly smooth growth in the first months of its irruption in searches and, despite a slight growth in interest back in 2013, the truth is that the big peaks in big data searches did not reach these last few years. Marketers should not trust themselves and think that big data has already said it all. Although a ‘trough’ period is expected in the interest in it, in the future a peak of searches is also seen. Millennial Brands are obsessed with millennials, as different studies have shown, since it is a bit difficult for them to understand what they want and what these consumers are like. But what do the search results cheat on? In Spain, concern for millennials is on a rampage.
