How data can modify or influence a content marketing strategy

What makes content really attractive and really connects with consumers? The question is one of those that gives for many topics of debate and for many analyzes when it comes to establishing which is the most appropriate answer and it is also one of which brands are most obsessed with discovering which of them is the answer more successful. Content marketing has become one of the most powerful tools companies can use and one of the best performing tools. Consumers expect brands to provide them with added value elements and therefore offer them something that follows that idea. The contents are perfect for it Azerbaijan Mobile Database. Furthermore, in a world in which consumers are increasingly reluctant to traditional advertising and see less of the usual advertisements (either because they have become accustomed to ignoring them, or because they have established direct barriers not to see them, such as the In the case of adblockers), content has become an efficient and effective alternative to make brand messages reach their recipients.

There are several tools used to create content that really works and that really connects with the audience. One of the first points is to present the content in a developed and professional way and not leave it in the hands of just anyone. The contents have to be generated following quality guidelines and they have to be developed to be as interesting and attractive as possible. Another point is to follow what is happening and apply the news to the production of content. There are those who think that brands should create their own ‘ brand newsrooms’, newsrooms such as those of the media but that operate for a specific brand and that are responsible for generating all that content that the brand must launch to connect with the consumer.

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And another of the tools that have become fundamental is data. If big data helps traditional media to find its place in the world and to position itself in front of other players, why can’t it help brands in their conquest of content? Brands can also use the data to connect with audiences and to serve stories that are much more engaging for them. Content and data marketing In general, and as The Drum recalls , brands have access to a lot of data, but in reality they are not using more than a very small part of that information for their purposes. As they point out, although those responsible for B2B brands actually have access to large Brother Cell Phone List data avalanches or could have it, in the end they are only using a minimal part of it.

Statistics say that of all available data, only 12% of all available data is being used for business decisions (that is, only being analyzed to draw conclusions). This means that a shocking 88% of the information is being left as leftovers and is not, therefore, used. Things are changing or at least there are some strategists who have begun to see the potential of that information that does not seem relevant and that is therefore not converted into research material by brands in their approach to consumers: those responsible Content marketers from some of those gangs have started to turn that information base material for their stories. This data is the starting point for infographics, posts on your corporate blogs and other types of content. Why has this started to happen? The reason for this change and the point that has made these brands start to use this information is in the power they have seen in that data.

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The contents that are generated from data have become a powerful weapon: they are successful, they achieve engagement and they interest consumers. In addition, they often serve as a starting point for content that is entertaining and interesting and that, therefore, manages to connect the receivers (and in the end they have more potential to become viral). The stories are also very different from the others that can circulate on the network and much more unique, since brands are using their own data (data that only they have) to connect with their potential audiences. Data is a sneak To all this, we must add another very important element and that is that the information can help not only as a starting point to create content.

In other words, the data is not only a source of information as a basis for the content that brands can create, but it is also a way to better understand the consumer and to better adjust the list of content that they will want to receive. When it comes to how big data will save the media , this is usually the idea that is often highlighted and propped up. The data helps to better understand the audience and allows to visualize how it responds to the content on the different channels and how they work better or worse depending on the scenario. Many top-tier media have already hired data scientists who help them better understand their audiences and launch segmented products that connect much better with the niches they want to reach. To this we must add that many media already use ‘reading’ tools of current news. The big online headers usually have algorithms that help them comb the news and anticipate what will be a trend shortly.

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