Companies try to make their brands become constant memories for consumers, that they stay in their minds and that they are not erased or blurred under the assault of all the stimuli they receive every day. But the truth is that getting that permanence is a complicated job. According to some research, every day we receive 3,000 hits from brands on average, from the moment we get up until we go to sleep and brands wait for us at every corner with their different messages. The figure may seem very high, but the truth is that it is not so high. You just have to think about the high amount of impacts that we only receive when we walk through the door of a supermarket. And, in a world so full of brands and their messages Bangladesh Mobile Database, the steps that are followed to break the entry barrier and stop being one of those 3,000 impacts to become the advertising impact that the consumer will not only really perceive and process they tend to focus on turning the brand’s message into something else.
Neuroscience has already shown that not all memories have the same value and, above all, that brands are more interested in becoming a specific type of memory. The brain has different levels, in which our memories are stored in a different way. Brands, the advertising messages that are perceived, tend to remain in the most superficial, which makes the life of that memory limited. Companies always want to move to the next level, where they will stay more permanently. There they will become part of the consumer’s memories. But how can you create memories and, above all, how can you create memories that are really effective? In other words, how can brands enter that space? There are three ways to create memories, messages fixed in the memory of consumers, starting from the messages that the brand launches to the world.
Based on what is known as the hierarchy of effects, it is possible to establish three types of calls to action that allow consumers to create solvent memories related to advertising. The three call-out items do not have to be used separately and you do not need to keep just one of them. In fact, many successful campaigns use all three calls in the same message, creating different peaks of attention in the ad and achieving that it is the combination of all of them that creates a solvent message. Invite to think In this case, what is known as semantic memory is used Brother Cell Phone List. In this memory, concepts, facts and characters are fixed. This could be, for example, the campaigns that play with the history of the brand or with some of the key characters related to it. The emotions The messages are fixed in what is known as episodic memory.
Consumers are challenged to feel and the experience of relationship with the brand is therefore emotional. It is, for example, what brands do that play with sensory stimuli or that carry out campaigns based on generating certain specific emotions. The messages are associated with personal experiences and are stored in the same memory in which autobiographical memories are concentrated. Do stuff Another thing that consumers fix in memory is procedures. They are the physical memories, which keep in the brain how certain things are done. As they say, you never forget how to ride a bike. Once you have learned how to do it and have memorized the process, it will be forever in your memory. Many brands are also associated with physical processes, with routines that must be done: for example, you just have to think about how consumers have learned to make coffee in the new capsule coffee machines.
