Creating a great product, an irresistible offer and the right sales strategy is as important as knowing in detail who our ideal customer is.
That person who is willing to buy from us because our service or product meets their needs.
But Ana, am I not sure who my ideal client is?
You have a big problem and it will directly affect your advertising campaigns on social networks , but don’t worry about anything that cannot be solved with the right steps and an empathy map.
Clients and students share with us the feeling of not knowing their ideal client in detail, beyond where they live, what their age is and what interests them.
Have you suffered from the blank page syndrome?That moment when you have in front of you a 墨西哥电话号码表 notebook with dozens of questions about your client but you have no answers for her.An empathy map is a technique that allows us to know our users in detail by answering a series of questions.
The key to conversion is to understand the purchase process and how our client thinks in each phase.
How to make an Empathy Map ?step by step ➕Examples and TemplateCLICK TO TWEET
Therefore, in this article I will tell you in detail how to make an empathy map step by step, examples and tips.
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ARTICLE INDEX
What is an empathy map and what is it for?
➡Advantages and Disadvantages of an Empathy Map
➡Characteristics of an Empathy Map
How to make an Empathy Map step by step
Example of an Empathy Map for a Company
Empathy Map Template to Fill Out
What is an empathy map and what is it for?
Surely you already know the importance of knowing your ideal client in detail , it is the key to conversion.
And so it should be.
What is the use of having the best service or product on the market if your ideal customer is not willing to buy it?
An empathy map is a technique based on ascertaining and understanding the wishes and needs of your potential clients through a series of questions encompassed in six basic aspects.
It is basically about getting fully into the mind of your client, putting yourself in their shoes, empathizing and offering them the solutions they really need through a marketing plan and strategy.
Offering an effective solution, product or service requires understanding the real problem and what the person is experiencing.
Simple and easy.
An empathy map helps us consider problems and needs from the perspective of the ideal user 警报消息 and customer.Behind a conversion, there is a reason for your client.But what is empathy and how can we develop our marketing plan through it?
According to the RAE, empathy is the ability to identify with someone and share their feelings.
Wikipedia further develops this concept by adding that empathy is the ability to perceive, share and / or infer the feelings, thoughts and emotions of others, based on the recognition of the other as similar, that is, as a similar individual with a mind. own.
If we manage to empathize with our potential client in this way with the help of the Empathy Maps, we will be able to understand and get closer to (or get to) their thoughts and emotions and therefore create and offer a product or service made to measure.
The Empathy Maps help to reel and delve into the needs, vision, personality, tastes and desires of the ideal client.
Only in this way do we avoid staying in the most superficial and visible part where we often focus and develop our marketing strategy, obtaining results that are completely far from our objectives.
➡Advantages and Disadvantages of an Empathy Map
Creating an Empathy Map will help you develop the strategy and sales funnels of your online business, create an appropriate persuasive message and be able to lead your client to the final action more easily.
But every tool has its advantages and disadvantages.
Creating an Empathy Map will allow you to:
You will be able to make really valuable assumptions
You will know in depth the pains, desires, needs, and motivations of your potential client
It is a simple and very visual tool
It will allow you to modify and adapt your product or services before launching it and even the sales strategy
The cost of realization is relatively low
However, we also found some disadvantages.
And it is a tool based on assumptions, and you will need to complement this technique with other tools to validate it, such as surveys or interviews with your clients.
➡Characteristics of an Empathy Map
The structure and characteristics of an empathy map is based on collecting in 6 general blocks a series of questions related to the way we perceive the environment.
Before I explain in detail how to create an empathy map, I want you to understand the importance and role of your ideal client in your digital project.
Behind any purchase, there is a real need or problem. And that is where you should delve.
A few years ago reading the book Experts Secrets by Russel Brunson, in an example I made a deep analysis of the true needs of the ideal client and for this I answered questions from the Empathy Map.
It was about a sale of a weight loss service aimed at mothers.
We would all think that the goal of losing weight is to feel good about yourself, beautiful, more attractive perhaps to your partner.
But not.
The real need surprised me.
Being overweight made this person feel tired after a day of work, time in the afternoon to play with their children.
However, he did not have the will or the strength, so there was a halo of frustration from the children when they saw that their mother did not play with them.
The need to lose weight was to continue having energy and feeling good in the afternoon, time to play with the children and for them not to think that their mother was not a “good mother”.
Brutal truth? Getting to this deep problem is not achieved superficially, but from empathy .
- What does the customer see?
It refers to the glasses with which the customer observes the world and how he perceives it. For this we launch the following questions:
How is the environment in which the person lives?
What do you see in the market?
What do you see in your friends?
What kinds of offers do you often get?
What are you looking at and reading?
What do they see others doing?
- What do you hear?
In this block we refer not only to what you hear on the media or even your musical style, but also what you hear on social networks (podcasts, biographies, stories)
Some examples of possible questions would be:
What do your friends say?
What does your boss or coworkers say?
What do those people you admire or follow say?
What communication channels does it consume and what do they say?
What do they tell you at home, your own family?
