As consumers increasingly reject the systems companies used in the past to reach them and as they become more reluctant to receive the usual commercial messages, brands are more determined and dedicated to finding alternatives that work and that allow them to reach those consumers. As they explain in an eMarketer analysis, as consumers receive fewer ‘business as usual’ ads and the use of adblockers increases, brands are increasingly using alternative strategies to reach potential buyers Costa-Rica Mobile Database. And on that list of alternative strategies, influencers are becoming one of the winning horses. Brands are turning more and more to certain social networks. YouTube, Instagram and Snapchat have become points that attract more and more attention and interest among companies, which are using them more and more to reach their consumers.
And the best way to reach potential consumers through these platforms is through influencers, who are in charge of getting the brand’s message across. As pointed out by eMarketer, which has just carried out a study on the platforms to be taken into account and the way in which to work with creators who succeed in them, agencies are increasingly interested in convincing brands that they use influencers and brands are increasingly willing to do so. As one expert points out, “influencers are an important part of what brands are doing today,” so much so, he points out, that brands no longer ask what could happen if influencers were used, but rather what the strategy is of influencers thought.
The figures only reinforce that idea. 35% of social media professionals consider that they are already using influencers in a mature way in their strategy and only 14% announce that they have no intention or plans to use influencers in their social media strategy. The use of influencers But what are influencers used for? The potential of influencers is very high. What makes them so attractive to brands and what makes them such valuable ambassadors is the fact that their updates and messages quickly achieve a very good reception from consumers. The things they say are, to put it plainly, heard. Brands are interested in working with them because they know that their messages will not be lost amid the social noise. Thanks to the influencer they will reach the public. 67% of brands use them, in fact, to promote content. The influencer thus becomes a loudspeaker for their messages.
Although that is the main occupation they are given, it is not the only one. 59% use influencers in their product launches, another 59 in content creation, 45 in event management, 32 in corporate communications, 23 in SEO and 14% in crisis management. On the other hand, influencers are also widely used in emerging areas of communication and the internet of companies Brother Cell Phone List. As some industry players point out, now that brands have to jump into video production and now that consumers expect such content, brands are turning to expert voices to help them position themselves in that field (which is , after all, complicated). Experts are the ones who create those video pieces with which brands want to attract attention. Working with influencers in the modern world On the other hand, the way in which you work with influencers has also changed. The individualized work, the search in the middle of the noise, is no longer so important.
Before, they remember in the eMarketer analysis, brands had to do a kind of mining work to find their reference influencers. Now everything is much more professionalized. Brands only have to make use of a specialized agency that will be in charge of putting them in contact with the influencers they need. This professionalization of the market has made things easier when it comes to finding the necessary influencer, but it has also changed the work dynamics. The influencer is a professional of his own, an expert in internet positioning. Brands will therefore have to pay for their work. 69.7% of influencers already prefer monetary compensation for their work. Beware of false prophets! There is no doubt that influencing is again more fashionable than ever among professionals and brands.
Quite a claim as “status” that many have begun to appropriate, beginning to appear improvised “influencers” who operate more with that of appearances than with their impact and their true power of influence. The “influencers” are really opinion leaders, whose words have a direct impact on the industry or the circles where they move. It is not enough to proclaim yourself an “influencer” for being the author of a blog or with a few thousand followers and fans on social networks. For this reason, brands know how to detect who these “influencers” really are and not get carried away by the songs of sirens “and who take advantage of the pull and boom of the moment. When influence and marketing go hand in hand as if it were a religion, it is to be expected that false prophets will always appear.