LinkedIn and Content Marketing: what you need to know

Do you use LinkedIn? Are you a member of the world’s largest professional community? If your answer is yes, then you should know that you can use LinkedIn and Content Marketing to improve brand reach Philippines Phone Number List. In addition, it is undoubtedly a key space where thousands of brands and organizations act, a situation that you can take advantage of.

Do you play ‘Minecraft’ and need a job?
Today, LinkedIn is one of the most used social platforms. It has more than 500 million users and while it is not as open as Facebook or Twitter, it can be a successful content marketer.

Particularly in the B2B segment, where figures from Fundation Inc. indicate that 94 percent of B2B marketers use LinkedIn as a content distribution channel.

When LinkedIn opened its publishing platform broadly, it allowed content creators to start posting directly and promoting their content across the network. Even beyond. In fact, there are a number of ways that LinkedIn and Content Marketing can be used.

LinkedIn and Content Marketing: Meeting Point
While LinkedIn is primarily a Phone Number List B2B-focused platform, brands of the same nature, such as B2C, can benefit from it.

Executives from big brands like Virgin, GE or Microsoft post on LinkedIn. This means that a direct post on the social network increases your reach and allows you to connect directly with customers.

Main ways to publish
-LinkedIn Publisher , in which a LinkedIn member can write a long article (usually five to seven paragraphs) and share it within their profile.

  • LinkedIn Status Update , a Twitter-like feature that can help improve and update short, concise messages.
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LinkedIn and Content Marketing Considerations
Is the post on LinkedIn still relevant?
Applying a strategy that has LinkedIn and Content Marketing to make content worked four years ago. Like any social network, in the last year, engagement within the platform has decreased.

From past experience, looking at specific metrics with some posts shows that it is clear that short-form status updates get more comments and actions than longer-form articles.

At least on LinkedIn, the content marketing strategy can be straightforward:
Provide valuable content for the main audience (executives and marketers).
Post three to five times a week.
Mix content shared between other sources and original content.
Use hashtags to differentiate content and improve visibility.
That said, a content marketing plan that incorporates external posts and updates from your own posts will be a solid strategy. Quick and easy-to-read messages will be the ones that give a new boom to publications.

Not because of this situation, the long format should be eliminated. These should be made approximately twice a month.

Video capabilities, availability, and attractiveness
LinkedIn offers the ability to post a video status directly to the platform. This includes the company page and personal LinkedIn profile. It’s a dynamic way to engage your audience and get more views on your content.

The use of video on LinkedIn is part of a content marketing strategy on the platform, in general. The recommendation is a status update with a 60-second video on a specific topic.

This provides the audience with relevant information, while driving traffic to the article and deepening community engagement .

Write once, share multiple times
Using LinkedIn Publisher, content can be created in a few easy steps. The platform is similar to other social networks, so you can make a way to maintain the initiative as it happens in other networks.

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The trick is to add a simple phrase. Not only do you have a new LinkedIn post, but you also drive traffic to your website, with the same content that was previously made.

You can use this tactic in multiple ways on the platform. For example, if you write an article about the top five things you need to know about the industry you are in, a series of five status updates can be published, each with one of the main points to consider.

And always linking to the original article.

LinkedIn can be a viable content marketing platform.
There are many ways to use LinkedIn for content marketing, but as with any channel, this one must be relevant to the audience. For this to happen, a plan and a strategy to follow is required.

In addition to time, since before acting you have to understand the characteristics of the platform. Thus, you can know how to use it correctly.