YouTube as a Marketing Tool

YouTube is the largest search engine after Google. (And for those who are interested, Baidu is at number 3.) It is surprising that entrepreneurs no longer use such a large search engine and its potential. And the funny thing is, it’s really easy. Both scoring in YouTube itself, and ranking in Google with it. Why?

When you ask people what the second largest search engine in the world is, after Google, what kind of answers do you get? bing? Baidu? Yandex? Maybe even Yahoo? All wrong.

Why do YouTube videos rank so well?

Youtube.com, the main domain, has high domain authority  (DA). You can see this as the potential of a website: how well a certain domain can rank, calculated by MOZ’s algorithm . YouTube has a 100/100 DA score:

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Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Use Domain Authority when IT Directors Managers Email Lists comparing one site to another or tracking the “strength” of your website over time. We calculate this metric by combining all of our other link metrics—linking root domains, number of total links, MozRank, MozTrust, etc.—into a single score.

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Optimizing your YouTube videos

It is logical that the subpages (videos) also rank well if they are well constructed. A YouTube video page must be in good order from a SEO point of view, for optimal results. Just like on web pages, there are rules to follow for an optimized page. Although this is not a well-known way of marketing in the Netherlands, it is emerging nicely in the American SEO and SEM community. It is mainly used for local businesses and local searches. For example, ‘English tutoring breda’ and ‘Barendrecht roof repair’. I illustrate below why it works so well for local searches.

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