Mobile phones have become a fundamental part of our day to day. Consumers always carry one of these terminals in their pocket and the functionalities of these devices are increasing and more complex. Smartphones have ceased to be a rarity in recent years to become a true currency. Everyone has a smart terminal in their pocket and everyone expects to be connected at all times with their friends and, of course, with the brands. Our life has completely changed. Now we use for all these terminals and we no longer conceive the world without their constant presence. We watch videos on our mobile and read our favorite book on one of these terminals. Of course, we also search for information (according to some figures , 48% of all internet searches start on a mobile terminal) and we apply all these searches for information to our consumption habits. We may not buy directly on the mobile Jordan Mobile Database (after all, m-commerce is still something that is beginning and is about to gain traction), but we do start many purchasing processes that will culminate in another terminal or another sphere of our lives in our mobile terminal.
To be or to be mobile, there is no other option. Our entire existence begins to be marked by everything that happens on the mobile and as consumers give more and more weight to these terminals in their day to day more and more interest they arouse among brands. The growing market for mobile advertising And, since mobiles are increasingly present in our day to day, their interest for advertisers is, of course, every day greater. The forecasts are that mobile advertising will move 51,000 million dollars in 2015 and that it will reach 105,000 million (slightly more than double) in 2019. The mobile advertising market is increasingly complex and is becoming an increasingly delicate challenge that companies must face. In fact, according to estimates of VentureBeat , 40% of mobile advertising budget may end up leaving in the payment of commissions and fees.
But it is not only a question of money, it is also a question of complexity in what is the market itself: there is more than one type of advertising network and more than one type of ad buying spaces. But despite its complexity, the mobile advertising market is a kind of candy with great potential for brands that jump into using it. The brands that are doing the best in the mobile market are achieving figures 7 times higher in engagement than the average and a growth in the number of consumers that is four times higher than usual. And in the case of some specific brands, the figures are even better, achieving an 80% higher engagement and a brand recall that multiplies by three that of television commercials. How mobile plays in favor of multichannel In addition, we must not forget that the mobile is not only a tool that allows you to create your own environment or interact with the consumer in the exact space that your screen supposes.
The mobile has many more applications and can serve to unite consumers with brands in a much broader way. Mobile is a great ally in the multichannel strategy and opens up different and different opportunities for brands. At the end of the day, we always carry our mobile phones with us and we also continue to use the old ways to do our shopping. This is, despite the unstoppable growth of purely online consumer and shopping solutions (in which brands have a clear playing field and in which the mobile screen has weight ‘by itself’), we continue to buy offline and we continue to go to physical stores. And in this buying process the mobile phone can be a strategic ally for brands (and a very powerful one). The Brother Cell Phone List helps to geolocate the consumer and therefore allows brands to approach it from a completely geographical perspective. That is: the mobile makes it possible to know where the consumer is and therefore offer them what they need (or what the brand needs to send them) in that space.
The mobile has made being in the right place at the right time no longer a matter of chance. With what weapons do brands play in the mobile field? The purchase of a company specialized in emerging beacons , Fosbury, by the mobile advertising platform Verve Mobile allows not only to see a movement in the mobile advertising market but also to understand what is moving in that field. Thus, the technology of the shop will be used not only to sell the emerging world of beacons but also to create loyalty programs based on location or to offer coupons. And, of course, the information will become a gauge to establish how mobile campaigns impact consumption in physical stores. The mobile phone and the impact on store visits And is that the relationship between mobile phones and visits to physical stores is increasingly close.
For starters, the mobile is our accidental shopping recommender . When we are on the street and we want a consumer, we use our mobile terminal to find what we want. To continue, and closely related to this, the mobile phone is a decisive tool that allows brands to make themselves known and reach the consumer at the same time they need their products. According to a recent study by Ninth Decimal , mobile ads do manage to have a direct impact on consumers’ purchasing decisions. It may not directly push you to close a purchase, but it does push you to visit the store that is advertising it. According to their data, visits to a specific store increase by 80% in the 24 hours after a mobile ad is shown.
