Is The Navigation Consistent and Logical

Consistency is one of the most important elements of good navigation . This concerns both internal consistency within the website and the extent to which you comply with conventions. For example, it is customary to place the logo at the top left. Clicking on the logo leads to the homepage. The main menu is at the top of all pages. You will often see a submenu on the left that belongs to the selected item from the main menu. The navigation elements are in the same place on every page and have a consistent look and feel. A breadcrumb trail helps the visitor to see where he is in the hierarchy of the website. The visitor has insight into the questions at a glance:

  • where am I?
  • where do I come from?
  • where can I go?

Hyperlinks have clear descriptions that correspond to their destination. Of course, a good search function should not be missing. Usually it’s at the top right.

3. Does the design contribute to achieving the website objectives?

When determining the design of a website, you naturally start with your objectives and target group. The design should contribute to achieving your goals and be in line with the type of visitor. For example, a leisure site for young people can afford to use bright colors Sales Marketing Directors, Managers Email Lists and a relatively small font. If you have a lot of middle-aged visitors, make sure you have a legible font and font. Many people have trouble reading small letters on a screen. If you have a business B2B site, you make different considerations than when you sell concert tickets for Cold Play online. In short, the design of your website is a means to achieve your objectives and must be appealing to the target group you have in mind.

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4. Are the texts written/rewritten for the web?

Although everyone knows by now that texts on a screen are read differently than texts on paper, you still quite often see brochure texts 1-on-1 on websites. Do not! A good web text meets different guidelines than a text written for offline expressions. Some important points are:

  • work with clear (intermediate) headings
  • divide the text into short paragraphs
  • use short sentences, lines and words
  • use keywords related to search engines
  • think of the title tag and meta description

There are many more points of interest for writing for the web .