Nike will pay tribute to Kobe Bryant with the ‘Mamba Week’: nostalgia and marketing united

On the occasion of what would be his 42nd birthday, on August 23, Nike will celebrate Mamba Week, a tribute to the late basketball player Kobe Bryant. The legendary former Los Angeles Lakers player , who died on January 26, 2020, is one of the great figures in the history of the NBA.

The following day, August 24 (8/24), the two jersey numbers worn by Bryant in his playing career will be celebrated. Mamba Week will also remember Bryant’s last NBA game on April 13, 2016 at the Staples Center. That date, dubbed Mamba Day, saw him leave the game with 60 points and mark his retirement as a professional.

Four years later, Kobe Bryant left this world forever in the company of other people, one of them his daughter, when the helicopter he was traveling in crashed in Calabash Sri Lanka Email Address County, California. Thus, his figure became a legend and he will always be remembered as one of the most spectacular players in all of basketball history.

Mamba Week as a sports marketing boost
In addition to celebrating Bryant’s birthday and the player’s legacy, it will be Nike’s opportunity to launch official merchandise targeted at the player’s fans. It will be the opportunity to obtain exclusive Bryant tennis or t-shirts, as well as other class of allusive articles.

The event organized by Nike also had the approval and coordination of Vanessa Bryant, the player’s widow. It is highly likely that the sports brand will put on sale the 11 exclusive models that Bryant wore during his playing career, in addition to the six additional exclusive models released after his retirement, along with several lower-priced shoes.

See also  Which Allow Users to Personalize

During Mamba Week, basketball fans will not only be able to remember the late player but also realize the enormous legacy he has left in many ways. Nike knows it and wants to take advantage of it: it is very likely that it will put on sale several colors and models of the Kobe 5 Protro, the tennis shoes that Bryant wore in the 2009-10 NBA season when he won his fifth championship. Nostalgia sells and there will always be the opportunity to extend a product in different versions to take advantage of consumer sentiment.

An event for charitable purposes
Nike has already confirmed that a part of the proceeds in merchandise allusive to the figure of this man, will be used to finance various sports initiatives for young people. “Nike will continue to launch Kobe ‘Protract’ athletic footwear, which will allow aleart news the millions of fans he inspired around the world to keep Bryant’s legacy alive,” the company said in a statement. The powerful brand will also continue to work with the NBA to launch Bryant’s iconic Los Angeles Lakers jersey.

“As part of defending Kobe’s legacy, the Nike Foundation will make a $ 1 million donation to the Mamba and Mambacita Sports Foundation in memory of Kobe and Gianna,” Nike reported. “The foundation, whose mission is to make a positive impact through sports, will use these funds to further Kobe’s goal of keeping children active and on the path to success in life, as well as preserving Bryant’s mindset and ethics.” .

Bryant is sure to be one of those figures who will remain a profitable brand years after his unfortunate death.

See also  If You're Curious About How To Transfer Instagram To Enterprise Account?