I Have a Mobile Site, Now What?

If you have a mobile site, it is important to know what type of site it is. Google designates three different types of sites. For good findability, Google sets different requirements for the technical configuration for each type of site. Practice shows that there are more types of mobile sites than the three we discuss here, but in general a mobile site can be assigne to one of these three groups:

  1. Responsive web design
  2. Dynamic display
  3. Individual URLs

The following diagram simplifies the difference between these types of mobile configurations:

Google does not favor any particular mobile type of site. For Google it is important that the configuration is technically correct and that the pages are accessible.

1. Responsive Web Design

With responsive web design, both the URL and HTML of a web page are the same for all devices.

The way a responsive web page is presente differs per device, but the content is exactly VP Communications Officer Email Lists the same. This type of mobile site is recommende by Google, but you are free to choose another variant.

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2. Dynamic Display

With this type of site, the display differs because the server generates different HTML for each device. The url of the page remains the same on every device.

This is an advance implementation where the physical content is matche to the device.

3. Individual URLs

As the name makes clear, the URL of a page differs per device. Depending on the characteristics of the device that the server detects, visitors (and search engines) are redirecte to a URL whose page best matches the type of device.

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Not only does the url differ per device, the server also (usually) generates different html per device.