Online Reviews: Pros and Cons for Businesses

For the benefit of consumers, the digital world has provided consumers with the opportunity to express their feelings about many things, including brands and their products. Currently, having the opinions of others prior to making purchase decisions is a great advantage Kenya Phone Number List. According to data reported by Forbes , today 90 percent of consumers go to online reviews before visiting a business.

The benefit with reviews is not only for consumers, but also for brands, Harvard Business School reports that for each rating or star on sites like Yelp, brands can receive increases in their income of between 5 and 9 percent.


Starting from the idea of ​​how convenient reviews can be for a business, here we tell you how to get them.

How to get reviews online
Identify review sites important to your business.
Depending on your business, there will be places on the web that you should pay more attention to in order to increase or improve your presence there, for example, if your business is a restaurant, it is ideal that you look for opinions in spaces such as Yelp or Google Maps.

Create a catch funnel
In a sense similar to the sales funnel, the capture funnel is a process for obtaining reviews. The idea is to work with a series of emails or announcements that will lead people to where they should leave their reviews. Following the example of the restaurant, the capture funnel could be an iPad placed on the cash register from which people can share their comments after they have paid.

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Ask for scores first
To ensure that the reviews you receive come out the best possible, it is recommended that you first work with a rating system so that you can be evaluated before moving on to the reviews, asking for feedback from someone who just gave you a 1 rating will definitely end being something negative for your business. Having a previous score will help you solve problems and create a better experience that can translate into more positive reviews.

Monitor
Not being aware that the business has positive reviews is not exactly a bad thing, however not knowing that there are negative reviews is something that can greatly damage your brand and end your business. Monitoring online activity about your brand is a critical point.

Respond to the negative
More than worrying about receiving them, it is important to know how to resolve negative online reviews. Demonstrating that the company can transform negative experiences into positive ones is a great plus and can counteract its effect a bit.

Invite happy customers
This point is intended to promote the generation of reviews, consider that a happy and satisfied customer will be more willing to share their comments about the experience they have had with your business and that the experiences can motivate other consumers to also share theirs.

Do not rush
Finally, consider that generating reviews is a task that you should always exercise and it is one that does not happen overnight. You must bear in mind that it takes time and that it cannot be done at once as it may be suspicious even for search engines. Google can penalize you if you make review generation look like an automated task.

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Working with online reviews in a certain sense can be a double-edged sword, on the one hand there are advantages when they are positive and disadvantages when they are negative, below we present those pros and cons.

Advantages of online reviews
Feeling of security
For a consumer who is generating purchases from the digital world, there is nothing more comforting than reading the opinion of another consumer since it provides more details about the product and the experience they are having with it. His words work as a kind of guarantee that impact the security of purchase decisions.

Sales generation and refund reduction
Opinions or reviews as well as scores, especially positive ones, have an impact on sales, in general, high scores attract more consumers and drive their desire to buy while reducing the desire to contemplate the idea of ​​returning the product because there is a whole base of good experiences on how they will be the levels of satisfaction that they will experience when acquiring the product.

Greater attraction for clients and investors
Lastly, having good reviews helps Phone Number List make your brand more attractive to prospects and investors. This is possibly the best result that can be experienced with them, the more positive feedback there is, the better it will be for the brand and the interest it can generate.

Disadvantages of online reviews
Bad first impression
First impressions are crucial for business, especially online. When a consumer does not feel sure about whether to buy or not, going to the reviews section, either within the site or in an external space, will possibly be a step that will be followed at some point. If the reviews you find are not positive, this is undoubtedly bad news for your brand, especially if they outnumber the positive ones or are too few to have a good frame of reference.

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They can be lent to revenge or misuse
Fortunately or unfortunately, the review sites are open to everyone and this often means that anyone can write, even those who are not even regular consumers of the brand or who do not have good intentions after having had a bad experience.

They can turn out to be false
The last disadvantage arises because many companies have abused the reviews creating many that are false, this in order to promote their products as good quality pieces despite not being so. Although they can be easy to identify, these types of reviews have impacted the credibility of many companies and the mistrust that people who have already come across these types of opinions may feel.

Good or bad reviews are important today, they will surely not disappear prone, and therefore it will always be essential to stay alert about what people post online in order to anticipate problems or identify opportunities to boost business.