You Have to Pay Attention to This

Due to the position of Google and the importance of SEO for many companies, Google can force the market to move with it. But to be honest: each party should know what percentage of the (organic) traffic comes with a mobile phone and how important mobile is for your user. But in those cases where the market is putting off investments for a mobile solution, it might be nice for the user that Google can enforce it. In the chaos of ‘mobilegeddon’ there are a few things to keep in mind:

Responsive, adaptive or a separate

  • Normally, many of the updates are rolle out later in the Netherlands than worldwide. That will unfortunately not be the case with this update: it will also be rolle out in the Netherlands on April 21.
  • Mobile-friendliness applies, as far as is now clear, at the page level. So, pages that are mobile-friendly will benefit from the new algorithm. Pages that are not may be at a disadvantage.
  • If you’re already being labele “for mobile” in search results on a mobile phone, you’re ready. Of course, that also applies at the page level: if only VP Audit Email Lists 2 percent of your site has mobile-friendly pages, you still have something to do.
  • Google expects the impact of this update to be greater than Penguin and Panda. Some percentages have been mentione, but it’s not clear what Google meant. If you want to know more about this, read what  Searchengineland  writes about it.
  • If you want to know if your site is ready for ‘mobilegeddon’, you can test it with Google’s  Mobile Friendly tool . Again, you test at the page level. So do not only run your homepage through the tool, but also a number of other pages.
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The world won’t end if you don’t be mobile-friendly on April 21, but you won’t be able to take advantage of the update until you are mobile-friendly. In any case, check in your web statistics package how much (organic) traffic you now have that visits your site with a mobile device (not a tablet). Not only do you know how much traffic you can lose after April 21 (you will not lose everything, your site will probably continue to rank on brandname, even if it is not mobile-friendly), but you also know whether your target group may have been mobile for a long time. embrace and you may have been short of them for some time.

Also Read:  Google MUM Update: Contextual Search Takes a Leap

What is Google looking at?

What Google mainly looks at is:

  • Don’t users need to zoom or scroll horizontally?
  • Are the tap elements (left and buttons) sufficiently space from each other?
  • Google recommends making the space between those elements at least 7 millimeters high and wide.
  • Is the font big enough? Google itself recommends a size of 16 pixels.
  • Isn’t content blocked in the robots.txt? Think of css or javascript. Google needs to be able to crawl these files to see a page as a user sees it. If you don’t have this in order, you can tell by the following notification that Google places on your site.