Google’s SEO-Update

From April 21, 2015 you will lose visitors from Google if you do not have a mobile website or if your (mobile) site is not ‘mobile friendly’. The search engine will then give priority to websites that are the latter. Regardless of your level of mobile marketing or search engine optimization, it is important for everyone to pay attention to your mobile presence.


To check if you as a site owner of a (mobile) site are ready for the April 21 Google Mobile Update, ask yourself the following:

  1. Do you have a mobile site?
  2. Is your site mobile-friendly?
  3. Is your site ‘mobile SEO proof’?

1. Do you have a mobile site?

It is a buyer, but of course everything starts with the availability of a mobile site.

I don’t have a mobile VP Purchasing Officer Email Lists website yet, what should I do?

New on Frankwatching

8 communication trends & developments: to read this summer
This is the emoji etiquette for business communication & marketing
Start with statistics: 8 basic metrics for content marketing [infographic]
Quick Scan for Error-Free Website Design [10 Tips]
‘Will you write…?’: 6 prejudices that communication professionals are done with

If you don’t have a mobile site yet, you’ll need to develop it. In the development of the site, immediately include the advice that Google’s ‘ Mobile-friendly test ‘ tool checks for (see point 2). You can choose to focus on the most important pages first and provide a ‘mobile-friendly’ page next to the desktop version. The Google mobile algorithm works at page level and will take into account the ‘ mobile friendliness ‘ as soon as a page has been made suitable for mobile.

See also  7 Reasons to Continue Developing

VP Purchasing Officer Email Lists

You also need to make sure that, as with an existing mobile site, the technical configuration for Google must be correct.

The ‘1-url solution’

Which configuration you choose is quite simple. Always go for the variant where the url for each device remains the same. So make the choice between Responsive web design or Dynamic display (we describe more about the different types of mobile sites below). Choose Separate URLs if the ‘1–url’ variant is technically not feasible or if this solution entails too much cost or lead time.