If you’re into classic rude black boots with a cap and you’re a fan of heavy metal, you’re in luck: San Francisco-based thrash metal band Metallica has created a spectacular alliance with the Wolverine brand to launch a pair of beautifully designed boots. These are the Metallica Scholar 1000 Mile […]
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On the occasion of what would be his 42nd birthday, on August 23, Nike will celebrate Mamba Week, a tribute to the late basketball player Kobe Bryant. The legendary former Los Angeles Lakers player , who died on January 26, 2020, is one of the great figures in the history […]
If you’re into classic rude black boots with a cap and you’re a fan of heavy metal, you’re in luck: San Francisco-based thrash metal band Metallica has created a spectacular alliance with the Wolverine brand to launch a pair of beautifully designed boots. These are the Metallica Schollar 1000 Mile […]
On the occasion of what would be his 42nd birthday, on August 23, Nike will celebrate Mamba Week, a tribute to the late basketball player Kobe Bryant. The legendary former Los Angeles Lakers player , who died on January 26, 2020, is one of the great figures in the history […]
Through very practical advice you can improve your social skills and remove that label of shy or introvert that you have had to carry all your life. It is a slow and safe process that will cost you work at first, but once you start trying you will realize that […]
There is no doubt that 2020 brought countless changes to the marketing industry, a phenomenon that also had an effect on the role of Community Managers.Once the marketing industry looks back at 2020, it will see it as a year full of revolutions, changes, and drastic transformations. Not only did […]
In order to stop the so-called covert advertising (advertisements where the brand being advertised is not directly mentioned, the South Korean government published that it will fine influencers who engage in this practice. Now all of them will have to openly declare their commercial ties with corporate sponsors who pay […]
Today’s copywriter does more than just write creative, fresh texts for different brands and companies. His work requires him to investigate, know and place himself in the context in which we live in order to create quality communication, as well as take advantage of any digital tool that allows him […]
Through a complex promotion, Uber Eats and Krispy Kreme started a contest in Mexico so that customers can win donuts at no costThe terms and conditions of the Krispy Kreme and Uber Eats viral challenge can be found on the official websiteTo participate, users must order their donuts and upload […]
In addition to Johnson & Johnson, Thirty Madison has also received funding from Polaris Partners, Verona, and North zone.Thirty Madison was founded only in 2017 and is part of a large group of companies that compete in the remote consultation sector.Stacy Feld, Johnson & Johnson’s chief investment officer for Western […]
Working in local marketing is certainly key for many businesses, especially when taking into account data such as those reported by HubSpot which notes that 97 percent of people learn more about a local business online than anywhere else, and that up to 88 percent of local business searches from […]
The scenario for SMEs at this time is undoubtedly complicated, as we shared recently, more than 60 percent of these entities in Mexico have liquidity problems derived from the pandemic, which is why it is considered important to find actions that can be cost-effective to solve the problems. Considering this, […]
We are in the middle of summer and in the process of adapting to what many call the ‘new normal’, two moments that motivate brands to seek to reconnect with their target audiences and, one of their preferred resources, is advertising. We are in the middle of summer and in […]
In 2022, Google published a book entitled ZMOT: Winning the Zero Moment of Truth , which came to rethink the ideas established in the minds of advertisers and marketers. That document talked about the last moment a consumer decides to buy a product and the motivations behind their purchase. It […]
A podcast can quickly and easily become one of the most effective resources within your brand to attract even more customers to your business.There are currently close to a million active audio programs around the worldOn average, people who listen to this content spend about 17 hours a weekA third […]
These are the facts that marketers, advertising and media specialists must master before starting this Monday.These are the facts that marketers, advertising and media specialists must master before starting this Monday: FacebookFor a long time, the company led by Mark Zuckerberg has shown its intentions to integrate all its platforms […]
Thanks to a quarterly audit carried out by IPG Media brands to review the data use responsibility policies of various social networks and other platforms. YouTube has been classified as the most responsible company of all in the aforementioned area. This Media Accountability Audit thus recognized YouTube after the brand’s […]
China is setting an example of how to reopen cinemas successfully thanks to the 3D and 4K projection of Harry Potter and the Philosopher’s Stone (2001), the film with which the great success of the Harry Potter saga (based on the fantasy books of the English author JK Rowling ) […]
The retail sector has been able to join the new normal, but it still has barriers that it must respect and that can limit its numbers.Technology plays a key role for retail right now.Lee: A major apparel brand tells us how retail is experiencing the COVID-19 pandemic.Little by little, retail […]
For marketers and sellers, generating leads and conversions is undoubtedly a key issue, only the first group, according to HubSpot , has this task as one of their most important challenges today. That is why identifying key actions to take is undoubtedly important. Are you one of those looking for […]
The customer experience is not a concept that only applies to the physical section, in the digital section it is also present and must be sought as this serves to give a boost to the benefits that can be obtained, such as those highlighted by Super Office , where you […]
These are the facts that marketers, advertising and media must master before starting this Tuesday. These are the facts that marketers, advertising and media specialists must master before starting this Tuesday: Pizza hut The start of the process for the closure of some 300 Pizza Hut restaurants in the United […]
Laugh Now Cry Later” is the title of the latest single from Canadian rapper Drake. The song is not only an excellent sample of the best style that has made the artist famous, but it has also been accompanied by a video clip where Drake unleashes his passion for sports. […]
Listening to the voice of your customer is the other big part of your job (besides strategic work) as a marketing leader or as a company or business owner. Doing so will help you make appropriate decisions in your business plan and will be the best guide you can have […]
Any business that is not considering the use of data today can be said to be missing important opportunities. According to Forbes , 49 percent of professionals say that data analysis helps them make better business decisions, while 16 percent say that it allows better strategic initiatives and a further […]
As you know, within the marketing funnel, the starting point to get customers is the recognition of the brand and its products. Covering this aspect is key because it has benefits that end up being reflected in the so-called bottom line of businesses, for example, from the firm Baer PM […]
There are trends that were there for years; they weren’t entirely new things, but for some reason we resisted them becoming dominantThere are trends that were already there for many years. No, they weren’t entirely new things, but for some reason, we resisted them becoming dominant. Perhaps, as in this […]
