This metric measures your marketing performance and shows you how you can better allocate resources to optimize customer acquisition. 2. Customer lifetime value (clv) customer lifecycle value (clv) is the estimated amount of money a person will spend over the course of their relationship with your company. In other words, […]
list of mobile numbers
5 posts
Pop-ups are one of the most sophisticated marketing tools. They can either help improve your conversion rate or hinder it, depending on how you use them. Practical examples show that pop-ups can increase 1000% or more when they are not intrusive or annoying. Thankfully, pop-ups have been around for a […]
There is no denying the importance of user experience (ux) optimization for marketing and sales. According to forrester research , visit-to-visit conversions can exceed 400% on sites with superior user experience. But even if you follow all the important ux practices, there are always new ways to disrupt your ux […]
Facebook marketing is not what it to be. In recent years, Facebook has in the footsteps of Google, making changes to the algorithm that seriously affect your brand’s visibility on the platform. Their latest update has had a huge impact on whether and how marketers can be seen in their […]
With digital marketing still firmly entrenched in storytelling, buyer personas are absolutely essential to success. Anyone with digital marketing know-how has tried their hand at developing personalized profiles. Too often, their buyer personas end up in a back folder or computer file, rarely used or thought about. If you want […]
