The essentials in corporate identity: 10 points for its effective development

Every corporate image creation process involves its necessary stages to ensure respectable success and we are going to Cambodia Phone Number List them below, consider them in your next project and you will notice that with order and structure you will obtain good results.

Also look at the different examples of corporate image.

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  1. Reading and joint analysis of the Brief , which should be a team effort so that the designer or visual creative can develop the visual of the project with a comprehensive vision.

Black Bass – Branding, by Salvador Anaya

  1. Permanent and end-to-end dialogue between designer and client for a detailed and constant review of achievements and location of areas that can be improved.

ArquIntegrada Branding, by Hachetresele Studio

  1. Exhibition of visual concepts and rational evaluation based on the level of effectiveness and impact and fulfillment of the initial objectives originally set.

Enea – eroi in ricerca onlus, by Jona Sbarzaglia

  1. Consensus between the parties involved in the creative process about the decisions and alternatives chosen and advance in the details of the same.

Siris, by Nico Graph

  1. Periods of adaptation and visual tests, if it is possible to submit it to the opinion of other eyes -expert and non-expert- it is convenient.

Electricitat Roses, by Carlos Álvarez

The final result of your corporate image or identity project will depend on the ability to overcome the difficulties that arise during the process of creating a corporate image. A later stage of adjustments is not bad as long as you stipulate it up front.

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A brand manages to project all its qualities and benefits through its corporate identity, a fundamental aspect to underpin firms and institutions beyond the design of a logo. Do you want to know the elements that make up the corporate identity of the brands? Below we list.

Logo
It is perhaps the most representative visual element of the brand, capable of distinguishing it from customers, competitors and its commercial environment. It usually uses the same typeface used throughout the corporate identity and, of course, the institutional colors of the firm.

Signage
It is the set of conventional signs or symbols that promote communication and conduction of people in a given space. If we talk about a company, for example, we can find the signage in the set of images that guide the staff to go to the different sites within the facilities. In signage the use of pictograms, vector designs or flats is common.

Stationery
Based on the visual identity that has been determined within organizations, institutions or companies, various organizational design objects are used Phone Number List, business cards, cards and badges, letterhead sheets and envelopes, invitations, banners, electronic signatures, promotional objects , etc.

Naming
Refers to the name with which the brand is designated. It is not a simple process because the assignment of a name involves sound, semantic, conceptual, social and also visual aspects. And it is that a name contains typographic elements that at a given moment will be stylized based on the needs of the brand.

Corporate identity manual
It is a document that contains the specifications and details that make up the image of a brand or institution. In the corporate identity manual a detailed description of the brand is made, the color palette used for its identification, the dimensions of its logo, the typeface used in the official stationery and the restrictions that the company has determined for the use of everything involves the visual by members of the organization and third parties.

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