This is the second website in our Google search for e-commerce SEO.

The SERP visitor should be tempted to open your webpage link. Create it intelligently without being detailed (Google assures you not to do this, by setting the limit at 160 characters).

Here is an example of a great meta description:

The meta description of a Belgium Phone Number blog post by Neil Patel on SEO topics for e-commerce businesses

 

Let’s do a fun exercise.

What are the factors that make this meta description rank high? Let’s dig deeper.

There is a:

 

Belgium Phone Number

For instance, Challenge for non-SEO optimized websites; see “If you don’t have a solid SEO strategy…”
Potential threat of ‘losing brand impressions, clicks, and sales’ involving the challenge.
A truncated sentence; See “Do you know how to rank your e-commerce site…. This would increase the curiosity of visitors who would like to see what the webpage is going to offer.
It has an indefinite psychological pressure created here in the meta description, which cleverly exploits its purpose.

3. Use the quality and relevance of the right keywords to generate more conversions.
After all the technical talk about backlinks and meta descriptions, here we are talking about the lifeblood of e-commerce SEO.

Yes Keywords

For instance, No matter what niche your product belongs to, there are always relevant keywords.

Let’s see together what these keywords are:

For instance, Every time we run a Google search, we type in one or a string of words. These words are called keywords.

From the user’s point of view, they are the “need” while they are the “demand” from the online store’s point of view.

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Imagine this:

For instance, You are the seller in a physical store. A potential buyer comes to your store and asks for “chewing gum”. You have no idea where the chewing gum is. You make the buyer wait, who gets upset and leaves the store.

How does it sound?

Annoying. Reduce return on investment. Conversion-kill! Right?

Now apply this same scenario to your online store. You have a product, but your visitors don’t get it because they didn’t understand where you placed it. The right keywords aren’t there to help them find the product.