When you contact an administrator or employee of a potential link partner, you must have something to offer. Now there are 2 possibilities:
- Paying for a link
Paying for a link is a simple way to get links, but doesn’t apply to everyone financially. Paying for links is also against the Google Webmaster guidelines .
- Not paying for a link
Not paying for a link is an ideal situation, but it is difficult to achieve. You get unpaid links when you have good/unique content and excel at what you do.
I’ll cover both options with examples of how to get links. The creative interpretation and implementation are of course up to you!
Paying for links is therefore not allowed according to Google’s guidelines. So keep in mind that if you’re caught paying for links, you’ll be kicked out of Google’s index. In addition, you must have all paid links removed and you must submit a request to reconsider your website. A lot of misery, which you should avoid at all times! Now that I’ve warned you about this, I can describe a few tactics that are in a VP Safety Email Lists gray area if you do it right. As long as it cannot be determined from the website/content/section that it is a paid link, you are fine. Try to be as directing as possible in this yourself.
Reviews, tests and advertorials are ideal for getting links, because they are often well put together in terms of content and you will (hopefully) get a positive mention because they promote your product/service. Just make sure it is a relevant website for your website.
Make up a contest for a domain that you want a link to, where visitors can win something. Here too you must be in control by ensuring that the promotion is not set up from your company, but from the domain where the link is placed.
Hold a promotion and give away your products. A money can’t buy price also works well.
And of course there are many more ways to think of.