Did you think that you already had all your e-commerce under control?
Surely you do better and more complete analyzes every time, but I’m sorry to tell you that if you still don’t know Google Search Console, you are missing an important step.
What does Search Console bring you? Basically, it allows you to see your store as Google “sees” it. In other words, it is as if you put on the search engine’s “glasses”.
The information you obtain will be very important to know the data about the positioning of your 白俄罗斯电话号码表 business. This way you can detect (and solve) any problem that is preventing your store from flying .
Well pay attention, because in today’s article I am going to explain in detail what Google Search Console consists of and how you can use it to improve the health of your ecommerce .
Ready to learn more about this tool? Well we started.
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What is Google Search Console (old Google Webmaster Tool)
Google Search Console is a free tool that, in the search engine’s own words, helps you:
Monitor your website.
Improve the positioning of your website.
You can see clearly and easily which are the keywords by which users access your website.
Know how to use snippets (such as title or meta description) to improve CTR (the percentage of clicks on your website through Google).
Keep it in top condition.
Fix problems your page may have when it appears in search results
As you will see, if you are an e-commerce owner, this information is essential. So adding your website to Search Console and optimizing it for the best search results is a priority.
It is not an essential condition that your website is in Search Console to appear in the results of organic searches, but it is recommended to monitor and optimize how Google crawls your page and indexes it.
When Google indexes your page, it gives it a specific score in relation to keywords, and shows it as a result of a search.
To understand us: if your page is not indexed, it does not exist for the search engine 警报消息 .If Google detects your website, indexes it and considers it eligible, it will offer it to users based on their search intent.
The good news is that Google Search Console helps you throughout this process so that you get the best possible results. 😉
How to add your e-commerce to Google Search Console
My intention in this post is that you understand what Google Search Console is and how it can help you with the SEO of your e-commerce.
I anticipate that it is a simple process and that you will complete it without problem on your own, or with the help of one of the many tutorials that you can find on the internet.
Below I explain the steps you must follow to add your e-commerce.
- Sign up with Google
In order to start using Search Console, just like to use other Google tools, you must have a Gmail account .
If you don’t have it yet, creating one is a moment. You just have to click here and follow all the steps.
If you already have one, just log in. With that you can start.
- Access Google Search Console
You can do it by clicking directly here . This is the first thing you will see (once you have logged in, of course).
As you can see, you must enter the domain of your store. You also have the possibility to add the full URL. Google calls this step “Add a property.”
- Verify your domain
Google will ask you to prove that you are the owner or manager of that property to give you access to all its data .
To do this, it will provide you with a code to copy and paste in the DNS configuration of your domain. You can do this from cPanel (the control panel from which you can configure your domain), right in the option “DNS Configuration”.
Paste the code and return to Google Search Console to click on “Verify”.
- Submit your website map
The sitemap is exactly that: a sitemap with all the URLs it has. It is necessary to give Google key data for indexing, that is, if you give it a map of what you want it to index, you are making the job of crawling easier.
How do we do it?
Decide which pages on your website you want Google to crawl: you don’t want Google to “get distracted”, so give it only what needs to be indexed.
Choose the format and create your sitemap: you can do it manually or using external tools. Remember that it should not be more than 50 MB. The good thing is that Google gives you a hand in this process, to see its instructions click here .
You just have to upload the sitemap so that Google can read it: if you already have your property verified in Search Console, click on “Sitemap” in the vertical menu on the left, and follow the steps.
Now Google already has the list of your URLs and can better “understand” your website.
- Link it with Google Analytics
As you know, Google Analytics provides you with information about the behavior of the visitors your online store receives .
It is interesting to cross these data with those that Search Console is going to provide you, linking both tools. It is a simple operation:
Go to the “Administrator” section.
From there to “Property Settings”.
Finally, click on “Link to Search Console”.
And you have it ready.
- Start tracking your website
When you’ve added your property and completed all the steps, you’re ready to start using Search Console’s tools and reports . Next, I’ll explain which of those reports are the most interesting.
Google Search Console tutorial: how to use this tool to gain more traffic (7 basic reports)
This is the part that interests us the most: get started in Search Console and see what it can offer you .
Among all the data provided by this tool, 7 key reports stand out to measure the general performance of your website.
Let’s see what each one consists of.
- Performance in search results
This is where you have to start: know the performance of your e-commerce.
tutorial google search console
It is the most general type of report and the one you will consult most frequently, because it gives you an insight into the behavior of your website in search results:
Total clicks on your site – How many people have viewed and clicked on your website.
Total impressions: this is the total number of times that a link on your website has appeared on a search results page.
Average CTR: or percentage of impressions (the times your website has been shown in the results) that have generated clicks.
Position that it has occupied on average in searches: has your online store appeared in one of the first places or is it lost at the bottom of the list? You will know where it has come from in the search results thanks to this report. Yes, as you can see, Search Console helps you track keywords.😉
All of this is key to knowing how your site responds to organic searches (those that appear in search engines naturally).
Additionally, you can filter the performance report in different ways:
By queries: it tells you which keywords have made your e-commerce appear as a result.
By pages: which have been the URLs of your website that have generated impressions (results in searches).
By country: from where the consultations were made.
By device: it tells you if the searches originated from a smartphone, tablet or computer.
Appearance in the search engine: you will know if your site has appeared with rich results (a video, for example).
Dates: allows you to segment and obtain information by time frames.