Ways to improve customer loyalty during COVID-19 Posted

Customer loyalty is a measure of how happy your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to purchase a product or service than a new customer. 36.5% of shoppers said they would spend more on products if they were loyal to a brand, even if they found cheaper options elsewhere. Every business’ performance is now measured online (or soon will be), so you can’t really ignore customer loyalty. This means measuring and improving your customer loyalty is extremely important for every business, especially during the COVID-19 pandemic when spending is at an all-time high across the world.

Of course, this is also good advice whenever things go a bit

wrong (like the 2008 recession or whenever unemployment rates go up, etc.). Here are the steps you can take to continuously improve your brand’s customer experience during Coronavirus. Click here to download your free pattern now! We’ve helped Fortune 500 companies, VC-backed Norway Phone Number startups, and businesses like yours grow revenue faster . Get a free consultation 14 ways to improve customer loyalty during COVID-19 Here are 14 great ways to retain customers during (and after) the coronavirus pandemic. 1) Invest in customer engagement initiatives When businesses interact with their customers on a regular basis,

consumers are more likely to build a long-term

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relationship with the brand – which means they’ll likely refer your brand to friends and family. Customer engagement initiatives can include sending emails or phone calls just to ask if they are okay or having any issues with your product. SEMrush, for example, sends me emails saying that I haven’t opened their newsletter in a while. The subject line reads, “ Are we still friends? Please say we are! ” jnji It’s great because it shows that the brand checks if I’m still in touch with them. Otherwise, they take a step to reconnect with me. Not only that, but they use words like ” friends ” to create an emotional connection.

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Other customer engagement initiatives you can invest in: Use social media to connect with your customers on a personal level. Leverage in-product messaging to increase engagement rates. Create personalized content for customers who know your product. Use co-browsing to view and interact with customers’ browser in real time. Co-browsing allows your sales manager to help customers fill out a form and complete the transaction. Host customer engagement summits/conferences to meet your customers face-to-face. Dive Deeper: How to Increase Your Conversions with Online Customer Engagement 2) Offer 24-hour customer service Customer service is the memorable interactions between