What are the differences between PR and marketing?

The world of PR and marketing can seem interchangeable. However, for those who are not familiar with both industries, it is important to know them more thoroughly. Especially from the new leaders, who manage today’s SMEs. If you don’t work in public relations or the marketing industry Kazakhstan Phone Number List, you are probably a bit confused. More in detail, about how and why they are different from each other. Although they are similar terms, they have to be worked differently.

Both are customer-facing industries and are tasked with promoting their partner brands. Also, these two industries are popular recruiters. In regions like the United Kingdom it has 3 percent of the country’s workforce.

In Mexico, for example, there are 3,933 advertising agencies, according to data from the National Institute of Geography and Statistics (Inegi) . Of these, 91.7 percent have between one and 30 workers, that is, they are micro and small companies.

AMAP reports show that seven out of 10 partner agencies belong to the marketing sector. This shows that those who work in marketing remain, while the PR industry experiences growth. If the numbers hold up, they can reach an estimated 83,000 employees.

What are the differences between the worlds of PR and marketing?
The question must be answered, without a doubt. But business owners operating outside of these industries should also be concerned.

What is marketing about?
Marketing is imagined as a more direct scenario, based on sales. Meets needs, generates strategies. In large part, they are promoting a product or service on behalf of their clients (if they work in an agency) or if they are working internally. Also, they promote their own brand-based products or services.

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Digital marketing is the modern manifestation of the sector. Being new to the industry, it seeks a more instant engagement, coupled with users online.

In any case, marketers, whether outside or within the online channel , are trying to promote something, target their ideal customers, and encourage new ones to buy products. Finally, all actions in the industry seek to generate income in exchange for certain actions. From there it can bifurcate to other sectors, such as social, sports, etc.

The goal of a marketer is to obtain direct returns on sales for their customers. This is done through promotions, advertising and “direct marketing”, which are carried out digitally, to a large extent, through social networks.

One of its objectives is to target the existing customer base within a market, designing promotional and marketing campaigns, whoops, they are known, through market research.

Why do SMEs matter?
All companies operating in the digital age must have a marketing strategy. Regardless of the line of business to which they are engaged and the reason is simple: the current over-promotion.

It seems that outside of social networks and web pages, there is no other way to allow customers, old and new, near and far, to get to know your products and services. This includes new releases and other relevant news about the brand in question.

Most consumers and customers browse and buy products and services online, so the presence in these media has to be ensured.

What is RP about?
PR is probably the most ambiguous industry. It seems that the objectives in public relations are less focused on sales. It’s more about reputation management and communication, positive messages to customers and customer stakeholders.

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While marketing focuses on short-term investments and associated payments, public relations looks at long-term results, with the purpose of fostering positive relationships and cultivating a strong brand reputation for clients.

Example: How to build a PR strategy with influencers?

Challenges of PR and marketing
So far, the digital revolution hasn’t upset public relations that much. Since the digital boom hit, they haven’t changed massively over the last five or six years. This, because the industry relies heavily on human connections.

Like marketing, the public relations industry is divided between internal companies (where a company may have a PR team working within the brand). In agencies, where external PRs are assigned a list of clients (different brands). At events, to promote them, etc.

The truth is that the PR game can be a bit more challenging though, as they need to make sure their brands get positive coverage at all times.

Considerations of the PR and marketing
It should be emphasized that clients are not the only target in public relations. Essentially, anyone who comes across the brand they represent or are associated with should have a positive experience Phone Number List. This means that they have a very difficult job to guarantee, maintaining a constant level of reputation management at all times.

Hence the importance of digital to obtain positive exposure in these media. Whether it’s on the website itself or through articles, it’s a quick way to get your job done.

However, it is more subjective, as there is no tangible ROI to track, as there can be in marketing actions. After all, reputation is not something you can measure.

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Why does PR and marketing matter to SMEs ?
Regardless of the industry you operate in, or the goods and services you offer, having the most positive exposure to the public is ideal. Especially while running a business. A public relations professional can go the extra mile and connect your product or service with the right kind of platforms. This is to ensure that you get some exposure and attract consumers.

The most obvious way this works is through public relations. This work places the good, service or product of a business and makes it relevant. In any case, if you have a reputation problem, using RP may be the most ideal.

Making sure you have someone who has the ability to communicate stable, positive messages to consumers is ideal for businesses.