The celebration of the Day of the Dead is a cultural tradition that is approached in marketing as a seasonal phenomenon, for which various strategies are carried out that aim to promote consumption Sweden Phone Number List in a time of high consumption, which is repeated year after year.
In such a way that, knowing the tradition as well as the volume of people’s consumption becomes essential to attend to forms of innovation to engage with people through an effective and concrete message.
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Data from Kantar Worldpanel Mexico indicate that the winning products in the altars of the dead are the bread of the dead, with 78 percent of the preference for merchandise; they are followed by candles or candles, with 66 percent; fruit, with 28 percent of purchases, sugar skulls, with 27 percent, and sweets, with 25 percent.
In turn, other preferred items are chocolate bars, with 24 percent; sweet pumpkin, with 15 percent; alcoholic beverages Phone Number List, with 3 percent, as well as other products, with 18 percent of preferences, says the expert consultation in monitoring and analysis of consumer behavior.
For its part, the Day of the Dead holiday is expected to generate an economic spill of 16,793 million pesos, which represents an increase of 2.6 percent in relation to 2016, according to data from the Confederation of National Chambers of Commerce, Services and Tourism (Concanaco Servytur).
These numbers confirm the tradition that is maintained in the Mexican consumer as the generations advance, although, over the years the distribution channels of products have increased, the ‘classic’ articles persist in the taste of the people.