Without a Concrete, Empirical Example

Of course, I cannot tell this without a concrete, empirical example. Because that would be empty talk. So brace yourself! I decided to dive into a random niche to see how I would score with a YouTube video. Not too competitive, because I don’t have the time for that, but it really is a niche that makes good money. By accident, using a quick search, I came across “toe shoes.” Not everyone will be familiar with them, but they are quite popular within the water sports and running world. They are also not the cheapest shoes. The high price will not be for the aesthetic value.

My Approach

Once I had found the niche, I wanted to focus on Breda. It is mainly a local marketing tool, but Risk Managers Email List of course I also wanted to rank on the main search terms. My keyword scheme looked like this:

Risk Managers Email List

  • Key Search Terms : Toe shoes, toe shoes
  • Sub Search Terms : Buy toe shoes, buy toe shoes (and all combinations of the words for long tail)
  • Local search terms : Buy toe shoes Breda, buy toe shoes Breda (and all combinations of the words for long tail)

Money keywords vs main search terms

Obviously, the lower on the list, the more specific. As a webshop, it is often smarter to limit yourself to sub-search terms and local search terms. These are the money keywords . The term says it all: these are the search terms you earn on. They have the best conversion. A visitor who googles ‘buy toe shoes’ is often in the last phase of his search. He will and must buy thongs. The chance of conversion of such a visitor is much higher than someone who googles ‘toe shoes’, because someone who googles such a general term can find all kinds of things. Maybe he is looking for information? Or pictures? Or does he want to know what it is? By focusing on the right search terms and putting your energy into it with SEO, you often achieve much more targeted and efficient results.

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The next step: make a video for YouTube and rank it (quickly) on the term you want to rank for with the right ‘onpage’ SEO. I have done that. Well, maybe more of a slideshow with some nice piano music underneath, but the idea is there. It is a requirement to make the video longer than 15 seconds, otherwise there is a chance that this will not work. No one knows for sure how long it takes for a ‘view’ to count as a ‘view’. Some say 2 seconds, others 10. YouTube itself does not clarify this. The algorithm also changes after 301 views .