Building a website is hard, that’s why you let it be done. But, hey, everyone can write, right? And by the way. you know better than anyone how to get your message across, so there’s no reason not to do it yourself. However?
It sounds so obvious, but writing is a profession that not everyone masters. The result: texts full of spelling mistakes, grammatically derailed sentences, endless speeches and epistles that never end. For the web, keep paragraphs short and make sure every sentence matters. Long texts are allowed, but immediately attract attention and start with the conclusion, a nice prospect or a challenging statement. You have the attention and can then deepen.