When talking about e-commerce, one of the points that is usually touched on a recurring basis is the importance of the recommendations of those known as a prescriber of purchases. Consumers trust what their friends recommend and are determined to follow their advice when it comes to getting one product or another. The recommendations of the acquaintances carry a lot of weight because they come from a source that we take, as it were, for authorized, but they are not the only formula that consumers have to find the products and sometimes they are not even the most direct way to position a product and get consumers to buy it Cyprus Mobile Database. In the ecommerce strategy and in the decisions made to position a product in the market, one should not forget a general key element of the network and that has a specific application in the field of electronic commerce: SEO. Social networks are very important, true, but SEO is not far behind. In fact, some might say that search engine optimization is even more important than social media positioning.
Consumers continue to use search engines as a gateway to the web and continue to rely on them to find all the things they hope to locate. The same happens with online purchases. It is very likely that for those specific products that we hope to find in specific places because they are something that we buy on a recurring basis, we will use specific e-commerce pages. But what about purchases that we don’t know where to look for? Didn’t someone ever ask Google who sold that specific thing they needed? Search engines have a very high market share within the guidelines of Internet use. Google is the king of global searches (although in the United States – and quite strikingly – Yahoo is taking over a growing market niche thanks to the agreements it has closed with different partners, such as the Firefox browser) and it is used by consumers to find everything that interests them.
The importance of search engines not only on the internet in general but in ecommerce in particular is clear when you consider who is spending on search-related ads. The main advertiser in Google searches is, in fact, Amazon, which tries to position the different products it offers to push those undecided buyers to its site. There are many e-commerce companies on Google’s top search advertisers list. How SEO Can Help Therefore, investing in SEO can be key to making consumers find the products for sale and the online store. A good SEO strategy will allow you to be the first in the search results and that the brand or the product in question becomes a kind of natural answer to the needs and questions of the buyers Brother Cell Phone List. The consumer will almost spontaneously arrive at the product (in reality, they will have great efforts and a lot of positioning work behind them) and there they will not only have the opportunity to become a buyer of that specific product but also to retain them for future purchases.
Doing SEO for ecommerce is therefore a natural and almost mandatory matter, which brands have to comply with in order to meet their consumers. The rules for positioning are not very different from those that other sites have to carry out and the SEO steps to be carried out will therefore be the same as the other websites will have to comply with. And the truth is that if for them the social media environment has not killed SEO , it has not done it for ecommerce either. What are social networks for in ecommerce? Does this mean that in the world of ecommerce, social networks are worthless? In reality, the situation is not that simple. In addition to not forgetting that, yes, some consumers discover the products using these tools, the social media universe has many other very interesting functionalities.
Rather than playing discard, you should play by complementing each other. Social networks are, for example, one of the best allies when doing customer service. Twitter or Facebook are direct channels to reach the consumer and respond to their questions and requests, while allowing to solve incidents and improve the impression that customers get about the brand and its products. In short: ecommerce is a complex field in which you have to take advantage of all the points to turn them into an advantage in favor of the brand and know that a tool has many benefits and great fame (as is the case of social networks) it should make you lose the north and forget those who have been operating for many years and who continue to be an attractive potential (such as SEO).