Analytics and SEO are tuned, nice. But the analytics give you a clear signal where the weak spots are on your website. You see visitors browsing your site, but they don’t convert to customers. In other words, they don’t buy the fancy products or services you offer. The process called Conversion Optimization will help you with that. Optimize the process to turn the visitor into a customer.
You can do that by just trying something new and hoping it will work. Or you can use A/B testing. Divide your visitors into two (or more) groups and present different versions of a page (part) to both groups. For example, combine this with Google Website Optimizer and you get good information about which version converts better.
4. Find out what people think of your (site) via social media
Your website will be shared on various social media sites. Beautiful! But they don’t just share content from your site, they also talk about it. Be it positive or not. Of course you respond to it, because even if you choose not to respond, that is a response. Listen carefully to your customers/visitors and try to follow what they are talking about on the different social platforms. Searches R&D Directors Email Lists on those platforms already provide a lot of insight. Talk to them, but keep your promises. You can even reward your most loyal visitors/fans by turning them into ambassadors. You can also take visitors one step further in the development process of your websites, product or service. Perhaps a bit of an old book in these rapidly changing times, but it still fits well with this: Groundswell .
5. Is your visitor really who you think he is? Targeting!
Get to know your visitor, every little bit more you know about him/her will help you understand his/her interests and visitor behavior.
Google Analytics is fun, you learn a lot about large groups of visitors. However, Google Analytics does not tell you who that specific person is searching your site. Amazon already knows a lot better who orders its books, they are known for this. Their recommendation algorithm is strong, but still automatic. Your common sense can make all the difference in serving the visitor. There are several ways to gain more insight into your customer. Think, for example, of the MBTI methodology , which has come over from change management. An empathy map can also be enlightening.