Calling or emailing is a big step for many people, because they don’t know you yet. What you can do is offer a free manual or white paper, with, for example, 10 tips on the subject. Ask for their e-mail address for your e-mail newsletter in exchange, then you can send them newsletters from now on to interest them further. This way you keep in touch and who knows, eventually they will become customers.
Tip! You sell on instinct and not on specifications. You don’t buy a vacuum cleaner because it has so many Watts, but because it sucks twice as much in half the time, so that you have a lot of time left for your family and your hobbies (which you don’t have time for now…). You get the point.
How often do you look critically at your own website? With the quick scan in this article, you can quickly check your website(s) and find areas for improvement that you might otherwise overlook. Start today and start the new year with an even better site!
As a marketer, you have many tools at your disposal to continuously improve your website. Think of A/B and multivariate testing, user feedback, expert reviews, usability tests, eye tracking studies and so on. What these methods have in common is that the judgment comes from others. In general a good thing. After all, it is difficult to look at your own work with a critical eye. Still, I advise marketers to conduct a review of Marketing Directors Email Lists their website every now and then. It is instructive, helps you to look with some distance and often provides surprising insights. What you need is a tool to look at your own creation with the necessary distance. For example in the form of a checklist.
Does the site structure make sense?
A logical site structure offers both visitors and search engines clarity about what can be found on the website. The most important themes are at the top of the structure, less important things are lower. The site structure is reflected in the URL structure.